| Job Title | Professor |
|---|---|
| Name | YUNG-CHIEN LOU |
| Office Tel No. | 81217 |
| Research Expertise | Consumer behavior Non-Profit Marketing Pricing and Promotion Strategy |
| Teaching Field | Marketing Management, Regional Economics and Industry Development in Southeast Asia |
- Journal Paper
- Conference Paper
- Book / Book Chapter
- Project
- Research Project
- Degrees
- Experience
- Honor
| Year | Paper Title |
|---|---|
| 2017 | 黃增隆*;別蓮蒂;樓永堅, 2017.12, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 管理學報, Vol.34, No.4, pp.497-528.(TSSCI)(*為通訊作者), vol. 417555, Dec. 2017 |
| 2016 | 蔡佩純*;林智偉;樓永堅, 2016.10, '來源國形象對消費者態度與行為影響之後設分析研究, ' 行銷科學學報, Vol.12, No.2, pp.141-164.(*為通訊作者), vol. 409241, Oct. 2016 |
| 2016 | 樓永堅*;曾威智, 2016.06, '以後設分析法探討科技接受模式之研究, ' 科技管理學刊, Vol.21, No.2, pp.1-28.(TSSCI)(*為通訊作者), vol. 413241, Jun. 2016 |
| 2014 | 蔡孟君*;樓永堅;別蓮蒂;Kent B. Monroe, 2014.03, 'Position matters when we stand together: a linguistic perspective on composite brand extensions, ' Journal of the Academy of Marketing Science, Vol.Volume 42, No.Issue 6, pp.680-701.(SSCI)(*為通訊作者), vol. 403362, Mar. 2014 |
| 2009 | 曾忠蕙*;樓永堅;別蓮蒂, 2009.04, '贈品促銷深度對贈品組合評價影響之研究, ' 臺大管理論叢, Vol.19, No.1, pp.95-126.(TSSCI)(*為通訊作者), vol. 287582, Apr. 2009 |
| 2008 | 樓永堅;張愛華;魏聖忠*;孫國寧, 2008, 'A case study of customer capital management in Taiwan’s financial industry, ' International Journal of Learning and Intellectual Capital, Vol.5, No.3, pp.332-347.(*為通訊作者), vol. 290600, 2008 |
| 1999 | 樓永堅, 1999, '問題次序的訪答效應之初探, ' 調查研究, Vol.00, No.07, pp.35-58., vol. 143262, 1999 |
| 1999 | 樓永堅, 1999, '非營利組織行銷:表演藝術團體之探索性研究, ' 中國行政, No.65., vol. 143256, 1999 |
| 1998 | 樓永堅, 1998.02, 'A Selective Review of Innovation Process Research --- A Metatheoretic Approach, ' The Chinese Journal of Administration, No.63, pp.53-73., vol. 135700, Feb. 1998 |
| 1996 | Moonkyu Lee;樓永堅, 1996, 'Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations, ' Journal of Applied Business Research, Vol.12, No.1, pp.21-29., vol. 119269, 1996 |
| 1995 | 樓永堅, 1995.06, 'An Application of Item Response to Consumer Judgment, ' PROCEEDINGS OF THE SEVENTH BI-ANNUAL WORLD MARKETING CONGRESS, No.7, pp.112-116., vol. 119274, Jun. 1995 |
| 1995 | 樓永堅, 1995.06, 'A Categorization Approach to Market Segmentation, ' The Journal of National Chengchi University, No.70, pp.329-342., vol. 119270, Jun. 1995 |
| 1986 | 樓永堅, 1986.02, '研究發展績效之衡量與分析, ' 工業技術, No.140, pp.13-20., vol. 119273, Feb. 1986 |
| Year | Paper Title |
|---|---|
| 2024 | Joseph C. Chang;樓永堅, 2024.02, 'Brand Diversity and Similarity Effects on Brand Perceptions, ' 2024 AMA Winter Academic Conference, American Marketing Conference., Feb. 2024 |
| 2020 | 樓永堅*;曾威智, 2020.10, 'Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations, ' Advances in Consumer Research, Association for Consumer Research, pp.NA.(*為通訊作者), Oct. 2020 |
| 2019 | 樓永堅*;曾威智, 2019.10, 'Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation, ' ACR 2019, Association for Consumer Research.(*為通訊作者), Oct. 2019 |
| 2019 | 樓永堅*;蔡佩純, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者), Aug. 2019 |
| 2019 | Joseph W. Chang*;Kai-Yu Wang;Yung-Chien Lou, 2019.05, 'Variability of Brands: Perspectives of Perceived Entitativity, ' 2019 AMS Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2019 |
| 2018 | 張家揚*;別蓮蒂;樓永堅, 2018.05, 'The effect of power structure in the NPD teams on NPD performance: The external control perspective, ' 2018 Global Marketing Conference at Tokyo, Global Alliance of Marketing & Management Associations.(*為通訊作者), May. 2018 |
| 2017 | 樓永堅*;蔡佩純;曾威智, 2017.08, 'To Gamble Or Not To Gamble: Effect Of Price Discount on Consumer Behavior, ' 2017 International Academic Conference New York, Clute Institute.(*為通訊作者), Aug. 2017 |
| 2016 | 樓永堅*;劉恁宣;蔡佩純, 2016.11, '促銷語意差異對消費者購買意願之影響, ' 第15屆管理新思維國際研討會, 國立台灣科技大學.(*為通訊作者), Nov. 2016 |
| 2015 | Joseph W. Chang*;Yuhuang Zheng;Yung-Chien Lou, 2015.05, 'BRAND CHARACTERISTICS AND EXTENSION FEEDBACK EFFECTS, ' 12th Marketing Dynamic Conference, Tsinghua School of Economics and Management.(*為通訊作者), May. 2015 |
| 2013 | Joseph W. Chang*;樓永堅;You Lin, 2013.08, 'DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION, ' Advances for Consumer Research, Association for Consumer Research.(*為通訊作者), Aug. 2013 |
| 2011 | 蔡孟君*;Kent B. Monroe;樓永堅;別蓮蒂, 2011.08, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' 2011 AMA Summer Educators'' Conference, American Marketing Association.(*為通訊作者), Aug. 2011 |
| 2009 | 樓永堅;Meng-Chun Tsai;Dolly Chang, 2009.07, 'Price-Quality Relationships in the Taiwan Market, ' Proceedings of the 17th Annual Conference on Pacific Basin Finance, Economics, Accounting And Management, and the 3rd International Conference on Business in Asia (iCBA), The School of Business, University of the Thai Chamber of Commerce.(NA), Jul. 2009 |
| 2002 | 樓永堅;Shih-Fen S. Chen, 2002, 'Order Effects on Social Attitude in An Eastern Culture: Implication for Cross-Cultural Consumer Research, '., 2002 |
| 1999 | 樓永堅, 1999.08, 'Robustness of Multidimensional Item Response Theory to Context Effects, ' American Marketing Association Summer Educator''s Conference., Aug. 1999 |
| 1999 | 樓永堅, 1999, '顧客或學生?博物館觀眾的觀賞行為分析, ' 新世紀，新方向－博物館行銷研討會論文集, 國立歷史博物館., 1999 |
| 1998 | 樓永堅, 1998, 'The Impact of Winning an Award and Country of Origin on Product Evaluation-The Moderating Role of Involvement, ' Asia Pacific Advances in Consumer Research, Association for Consumer Reasearch., 1998 |
| 1998 | 樓永堅, 1998, '非營利組織行銷:表演藝術團體之探索性研究, ' 非營利組織之經營管理與社會角色論文集, 國立中山大學., 1998 |
| 1997 | 樓永堅, 1997, 'The Impact of Self-Definition and Gender on Symbolic Consumpion - A Taiwanese Perspective, ' Sixth Symposium on Cross - Cultural Consumer and Business Studies., 1997 |
| 1997 | 樓永堅;顏智傑;韓劍威;陳立中;鍾禮華, 1997, '台灣專業服務業行銷之研究-以工程專業服務之需求面分析, ' 第三屆服務管理研討會, 政治大學., 1997 |
| 1997 | 樓永堅, 1997, '美格科技, ' 台灣產品形象研究論文獎暨論文發表會, 中華民國管理科學學會., 1997 |
| 1997 | 樓永堅, 1997, '華人溝通型態對調查訪問之影響, ' 97"華夏文化與現代管理"國際學術研討會, 香港城市大學., 1997 |
| 1996 | 樓永堅, 1996.10, '國內企業合作之現況及展望, ' 第五屆產業管理研討會, 國立台灣大學., Oct. 1996 |
| 1996 | 樓永堅;林聖岳;楊維楷, 1996, '高科技產品之行銷-消費者觀點之初探, ' 1996中華民國科技管理研討會., 1996 |
| 1996 | 樓永堅, 1996, '我國企業之合作現況及展望, ' 第五屆產業管理研討會, 國立台灣大學., 1996 |
| 1996 | 吳思華;樓永堅, 1996, '我國企業之合作現況及展望, ' 第五屆產業管理研討會., 1996 |
| 1996 | 樓永堅;白明勝, 1996, '認知型態及文化差異對廣告說服力之影響, ' 第二屆服務業管理研討會, 國立政治大學企管系., 1996 |
| 1996 | 樓永堅;林聖岳, 1996, '高科技產品之行銷--消費者觀點之初探, ' 1996中華民國科技管理研討會, 政治大學., 1996 |
| 1995 | 樓永堅, 1995.03, '零售業的促銷策略:以服飾業為例, ' 第一屆服務業管理研討會, 政大企管系., Mar. 1995 |
| 1995 | 樓永堅, 1995, '管理推廣教育之滿意度研究:以政大商學院研究所學分班為例, ' 第七屆中華民國管理教育研討會, 國立成功大學., 1995 |
| 1995 | 樓永堅, 1995, 'An Application of Item Response Theory to Consumer Judgment, ' The Seventh Bi-Annual World Marketing Congress., 1995 |
| 1994 | 樓永堅, 1994, '新林科技股份有限公司, ' 台灣中小企業之發展個案研究暨論文發表會., 1994 |
| Year | Book Title |
|---|---|
| 2021 | 樓永堅*, 2021.01, '併購:企業成長的關鍵, ' 企業併購:理論與實務, 元照出版有限公司, pp.9-19.(*為通訊作者), 432806, Jan. 2021 |
| 2017 | 樓永堅*;曾威智, 2017.12, '大成與頂新之個案分析, ' 食尚品衛:台灣食品產業的發展, 巨流圖書股份有限公司, pp.161-195.(*為通訊作者), 419410, Dec. 2017 |
| 1999 | 樓永堅, 1999, '價格尾數的符碼式意義之研究－奇數定價之分析, ' 價格尾數的符碼式意義之研究－奇數定價之分析, 華泰文化事業股份有限公司., 158999, 1999 |
| 1998 | Shih-Fen S.Chen*;Kent B.Monroe;樓永堅, 1998, 'The Effects of Framing Price Promotion Messages on consumers'' Perceptions and Purchase Intention, '.(*為通訊作者), 143264, 1998 |
| 1996 | 樓永堅, 1996.09, '第十三章(促銷), ' 麥田出版公司., 133991, Sep. 1996 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 110 | 禍延子孫？母公司犯錯，子公司回應策略與抵制行為之研究 | LOU YUNG-CHIEN | Principal Investigator | 2021.08 ~ 2022.12 | National Science and Technology Council |
| MOST Projects | 107 | 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(3/3) | LOU YUNG-CHIEN | Principal Investigator | 2020.08 ~ 2021.07 | National Science and Technology Council |
| MOST Projects | 107 | 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(2/3) | LOU YUNG-CHIEN | Principal Investigator | 2019.08 ~ 2021.07 | National Science and Technology Council |
| MOST Projects | 107 | 父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究(1/3) | LOU YUNG-CHIEN | Principal Investigator | 2018.08 ~ 2021.07 | National Science and Technology Council |
| MOST Projects | 105 | 博弈型價格促銷之研究：心理機制、消費者認知及購買行為(2/2) | LOU YUNG-CHIEN,LOU YUNG-CHIEN | Principal Investigator | 2017.08 ~ 2019.01 | National Science and Technology Council |
| MOST Projects | 105 | 博弈型價格促銷之研究：心理機制、消費者認知及購買行為(1/2) | LOU YUNG-CHIEN | Principal Investigator | 2016.08 ~ 2019.01 | National Science and Technology Council |
| Other Projects | 104 | 104學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 | LOU YUNG-CHIEN | Principal Investigator | 2015.08 ~ 2016.07 | Ministry of Education, Republic of China (Taiwan) |
| MOST Projects | 104 | 個人特質對玷汙廣告代言人及品牌認知的影響: 性格傾向、道德傾向及自我定位之研究 | LOU YUNG-CHIEN | Principal Investigator | 2015.08 ~ 2016.07 | National Science and Technology Council |
| Other Projects | 103 | 創薪大使班專案-創薪工作坊&創薪見學遊 | LOU YUNG-CHIEN,YUAN SOE-TSYR | Principal Investigator | 2014.12 ~ 2015.07 | |
| Other Projects | 103 | 103學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 | LOU YUNG-CHIEN | Principal Investigator | 2014.08 ~ 2015.07 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 103 | 社區建設研習班 | LOU YUNG-CHIEN | Principal Investigator | 2014.06 ~ 2014.08 | |
| Other Projects | 103 | 英文寫作課程 | LOU YUNG-CHIEN | Principal Investigator | 2014.05 ~ 2014.07 | |
| Other Projects | 103 | 103年度部屬培育與團隊運作領導課程 | LOU YUNG-CHIEN | Principal Investigator | 2014.05 ~ 2014.06 | |
| Other Projects | 103 | 自由經濟示範區推動教育創新論壇 | LOU YUNG-CHIEN | Principal Investigator | 2014.02 ~ 2014.03 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 103 | 跨領域科技管理與智財運用國際人才培訓計畫 | WU FENG-SHANG,CHIU YI-CHIA,LOU YUNG-CHIEN,WEN CHAO-TUNG | 2014.01 ~ 2014.12 | ||
| Other Projects | 102 | 華人藝文消費市場趨勢-心靈饗宴的消費價值研究 | LOU YUNG-CHIEN | Principal Investigator | 2013.12 ~ 2014.10 | |
| Other Projects | 102 | 103年度各項訓練業務委外辦理採購案 | YUAN SOE-TSYR,LOU YUNG-CHIEN | Principal Investigator | 2013.12 ~ 2014.12 | |
| Other Projects | 102 | 第六屆廉潔文化論壇 | LOU YUNG-CHIEN | Principal Investigator | 2013.11 ~ 2014.01 | |
| Other Projects | 102 | 102年度國立暨私立高級中學學校教師行政救濟業務研討會 | LOU YUNG-CHIEN | Principal Investigator | 2013.10 ~ 2013.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 102 | 司法院大法官102年度學術研討會：大法官審理案件制度的回顧與前瞻 | LOU YUNG-CHIEN | Principal Investigator | 2013.09 ~ 2013.12 | |
| Other Projects | 102 | 102年度政府採購法專業人員基礎訓練班委外服務案 | LOU YUNG-CHIEN | Principal Investigator | 2013.09 ~ 2013.12 | |
| Other Projects | 102 | 102學年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 | LOU YUNG-CHIEN | Principal Investigator | 2013.08 ~ 2014.07 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 102 | 102年度兩岸法律事務人才法制研習班（專題班） | LOU YUNG-CHIEN | Principal Investigator | 2013.06 ~ 2013.10 | |
| Other Projects | 102 | 102年度公務英、日語訓練班採購案 | LOU YUNG-CHIEN | Principal Investigator | 2013.05 ~ 2013.11 | |
| Other Projects | 102 | 騎士堡顧客調查研究計畫 | LOU YUNG-CHIEN | Principal Investigator | 2013.05 ~ 2013.11 | |
| Other Projects | 102 | 102年教育部暨所轄專科以上學校申評會主席聯席會議採購案 | LOU YUNG-CHIEN | Principal Investigator | 2013.04 ~ 2013.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 102 | 中鋼集團高階主管管理研習班 | LOU YUNG-CHIEN | Principal Investigator | 2013.03 ~ 2013.12 | |
| Other Projects | 102 | 品牌台灣發展計畫（第二期） | LOU YUNG-CHIEN | Principal Investigator | 2013.01 ~ 2013.12 | |
| Other Projects | 102 | 102年度委託國內大專院校研究所辦理公務人員法律研究碩士學分班委託專業服務 | LOU YUNG-CHIEN | Principal Investigator | 2013.01 ~ 2015.02 | |
| Other Projects | 102 | 102年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 | LOU YUNG-CHIEN | Principal Investigator | 2013.01 ~ 2013.12 | |
| Other Projects | 101 | 高等教育評鑑論壇 | LOU YUNG-CHIEN | Principal Investigator | 2012.12 ~ 2013.10 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 101 | 「2012客服產業調查」研究計畫 | LOU YUNG-CHIEN | Principal Investigator | 2012.11 ~ 2013.05 | |
| Other Projects | 101 | 101年度大法官學術研討會勞務採購案 | LOU YUNG-CHIEN | Principal Investigator | 2012.09 ~ 2012.12 | |
| Other Projects | 101 | 教育部101年度聘任、教育資格審查暨申訴業務實務研討會(北區) | LOU YUNG-CHIEN | Principal Investigator | 2012.09 ~ 2012.10 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 101 | 中高階文官核心能力卓越班-決策與領導課程 | LOU YUNG-CHIEN | Principal Investigator | 2012.09 ~ 2012.10 | |
| Other Projects | 101 | 101年度政府採購法專業人員基礎訓練班委外服務案 | LOU YUNG-CHIEN | Principal Investigator | 2012.08 ~ 2012.12 | |
| Other Projects | 101 | 「財務管理」內訓課程 | LOU YUNG-CHIEN | Principal Investigator | 2012.08 ~ 2013.01 | |
| Other Projects | 101 | 101年度大學校院創新創業紮根計畫─創新創業課程開設與發展計畫 | LOU YUNG-CHIEN | Principal Investigator | 2012.08 ~ 2013.07 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 101 | 100年度公務英、日語訓練班採購案 | LOU YUNG-CHIEN | Principal Investigator | 2012.04 ~ 2012.12 | |
| Other Projects | 101 | 101-1年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 | LOU YUNG-CHIEN | Principal Investigator | 2012.04 ~ 2012.12 | |
| Other Projects | 101 | 101年度「服務品質與品牌策略課程」 | LOU YUNG-CHIEN | Principal Investigator | 2012.03 ~ 2012.03 | |
| Other Projects | 101 | 101年度各項公務人員考試錄取人員訓練及升官等訓練業務委外採購案 | LOU YUNG-CHIEN | Principal Investigator | 2012.01 ~ 2012.12 | |
| Other Projects | 100 | 教師專業自主與學生權利保障系列研討會 | LOU YUNG-CHIEN | Principal Investigator | 2011.11 ~ 2011.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 學生救濟權益之變革與因應研討會 | LOU YUNG-CHIEN | Principal Investigator | 2011.09 ~ 2011.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 教育部100年度行政救濟專題研討會及座談會 | LOU YUNG-CHIEN | Principal Investigator | 2011.09 ~ 2011.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 100年度大法官學術研討會勞務採購案 | LOU YUNG-CHIEN | Principal Investigator | 2011.08 ~ 2011.12 | |
| Other Projects | 100 | 管理及專業職能訓練課程 | LOU YUNG-CHIEN | Principal Investigator | 2011.08 ~ 2011.12 | |
| Other Projects | 100 | 輔導與撰寫事業營運規劃書 | LOU YUNG-CHIEN | Principal Investigator | 2011.07 ~ 2011.11 | |
| Other Projects | 100 | 推動大專校院成為區域創新創業平臺－先期規劃研究案 | LOU YUNG-CHIEN | Principal Investigator | 2011.07 ~ 2012.02 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 99學年度春暉專案績優選拔 | LOU YUNG-CHIEN | Principal Investigator | 2011.07 ~ 2011.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 行銷溝通課程 | LOU YUNG-CHIEN | Principal Investigator | 2011.05 ~ 2011.11 | |
| Other Projects | 100 | 100年度教育部暨所轄專科以上學校申評會主席聯誼會議 | LOU YUNG-CHIEN | Principal Investigator | 2011.04 ~ 2011.05 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 100年度公務英、日語訓練班 | LOU YUNG-CHIEN | Principal Investigator | 2011.04 ~ 2011.11 | |
| Other Projects | 100 | 2011年教師組織工會論壇 | LOU YUNG-CHIEN | Principal Investigator | 2011.03 ~ 2011.07 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 100 | 經濟行政法制實務研討會 | LOU YUNG-CHIEN | Principal Investigator | 2011.03 ~ 2011.12 | |
| Other Projects | 100 | 建教合作國際人才培育計畫-國際企業管理碩士學分班 | LOU YUNG-CHIEN | Principal Investigator | 2011.02 ~ 2013.01 | |
| Other Projects | 100 | 建教合作國際人才培育計劃-國際企業管理碩士學分班 | LOU YUNG-CHIEN | Principal Investigator | 2011.02 ~ 2013.01 | |
| Other Projects | 100 | 100年度各項公務人員考試錄取人員訓練及升任官等訓練業務委外採購案 | LOU YUNG-CHIEN | Principal Investigator | 2011.01 ~ 2011.12 | |
| Other Projects | 99 | 推動數位匯流發展產官學論壇 | LOU YUNG-CHIEN,LIU YU-LI | Principal Investigator | 2010.12 ~ 2011.03 | |
| Other Projects | 99 | 99年度「關係建立課程」 | LOU YUNG-CHIEN | Principal Investigator | 2010.12 ~ 2010.12 | |
| Other Projects | 99 | 海峽兩岸經濟合作實務論壇 | LOU YUNG-CHIEN | Principal Investigator | 2010.10 ~ 2010.12 | |
| Other Projects | 99 | 中階主管經典管理書籍導讀課程 | LOU YUNG-CHIEN | Principal Investigator | 2010.10 ~ 2010.11 | |
| Other Projects | 99 | 「大法官學術研討會」勞務採購案 | LOU YUNG-CHIEN | Principal Investigator | 2010.09 ~ 2010.12 | |
| Other Projects | 99 | 99年度「政府採購法專業人員基礎訓練班」 | LOU YUNG-CHIEN | Principal Investigator | 2010.09 ~ 2010.12 | |
| Other Projects | 99 | 教育部99年度訴願救濟研討與實務座談會 | LOU YUNG-CHIEN | Principal Investigator | 2010.09 ~ 2010.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 99 | 台灣經濟與企業發展史研究 | CHANG YEG-MIN,LOU YUNG-CHIEN,BEI LIEN-TI,LU SHAO-LI,HSUNG RAY-MAY,WANG JENN-HWAN,WU ANNE,WEN CHAO-TUNG | 2010.08 ~ 2011.01 | Ministry of Education, Republic of China (Taiwan) | |
| Other Projects | 99 | 99年度教育事務基金會業務研習 | LOU YUNG-CHIEN,LOU YUNG-CHIEN,CHIANG MIN-HSIU | Principal Investigator | 2010.07 ~ 2010.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 99 | 輔導與撰寫事業營運規劃書 | LOU YUNG-CHIEN | Principal Investigator | 2010.07 ~ 2010.11 | |
| Other Projects | 99 | 高階管理行銷課程 | LOU YUNG-CHIEN,CHEN CHAO-MING | Principal Investigator | 2010.07 ~ 2010.10 | |
| Other Projects | 99 | 99年度教育部暨所屬機關學校行政人員訓練班(北區) | LOU YUNG-CHIEN,CHEN CHAO-MING | Principal Investigator | 2010.06 ~ 2010.08 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 99 | 99年度中階主管培訓專案 | CHEN CHAO-MING,LOU YUNG-CHIEN | Principal Investigator | 2010.04 ~ 2010.12 | |
| MOST Projects | 98 | 家族品牌延伸的互換性之研究 | LOU YUNG-CHIEN | Principal Investigator | 2009.08 ~ 2010.12 | National Science and Technology Council |
| Other Projects | 98 | 輔導與撰寫「事業營運規劃書」--北區 | LOU YUNG-CHIEN | Principal Investigator | 2009.08 ~ 2009.11 | |
| Other Projects | 98 | 品牌力暨品牌信任計畫案 | BEI LIEN-TI,LOU YUNG-CHIEN,CHENG YU-TING | Principal Investigator | 2009.07 ~ 2009.12 | |
| Other Projects | 98 | 願景2025:打造台灣產業未來力整合型計畫 | WU SE-HWA,CHANG PAO-FANG,YU NAI-MING,LUH HSING,CHOU LI-FANG,CHEN HSIAO-HUNG,LOU YUNG-CHIEN,CHUNG WEI-WEN,LIN LIANG-FENG,TUNG CHEN-YUAN,CHEN RU-SHOU,CHEN TZUNG-WEN,HU CHANG-YA,CHEN SHENG-CHIH,CHANG JIUNN-YIH,LIN YUAN-HUEI,CHEN WEN-LING,LU FEI-I | 2009.07 ~ 2010.07 | ||
| Other Projects | 98 | 台灣品牌國際推廣-Ivey個案撰寫計畫 | LOU YUNG-CHIEN,BEI LIEN-TI | Principal Investigator | 2009.04 ~ 2010.08 | |
| Other Projects | 97 | 事業營運規劃書 | LOU YUNG-CHIEN | Principal Investigator | 2008.08 ~ 2008.11 | |
| MOST Projects | 96 | 企業併購法制檢視與個案研究（2/3) | FAUNG KAI-LIN,LOU YUNG-CHIEN,LIN KUO-CHUAN | 2008.08 ~ 2009.07 | National Science and Technology Council | |
| Other Projects | 97 | 台灣品牌國際推廣-Ivey個案撰寫計畫 | LOU YUNG-CHIEN,BEI LIEN-TI | Principal Investigator | 2008.06 ~ 2008.12 | |
| MOST Projects | 96 | 家族品牌多樣性及其對品牌延伸影響之研究 | LOU YUNG-CHIEN | Principal Investigator | 2007.08 ~ 2008.12 | National Science and Technology Council |
| MOST Projects | 96 | 企業併購法制檢視與個案研究（1/3) | FAUNG KAI-LIN,LOU YUNG-CHIEN,LIN KUO-CHUAN | 2007.08 ~ 2008.07 | National Science and Technology Council | |
| Other Projects | 96 | 事業營運規劃書 | LOU YUNG-CHIEN | Principal Investigator | 2007.08 ~ 2007.11 | |
| Other Projects | 95 | 林鳳營品牌建立歷程 | LOU YUNG-CHIEN | Principal Investigator | 2006.11 ~ 2007.04 | Ministry of Education, Republic of China (Taiwan) |
| MOST Projects | 95 | 電子行銷典範—子計畫五：消費者的網路資訊搜尋、處理與使用行為（3/3） | BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN | 2006.08 ~ 2007.08 | National Science and Technology Council | |
| MOST Projects | 95 | 電子行銷典範—子計畫四：網路行銷研究之探討：建立、驗證及應用（3/3） | LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI | Principal Investigator | 2006.08 ~ 2007.07 | National Science and Technology Council |
| Other Projects | 95 | 品牌發展及評鑑研究計畫案 | LOU YUNG-CHIEN | Principal Investigator | 2006.05 ~ 2007.12 | NCCU College of Commerce |
| Other Projects | 95 | A&B資源搜尋網頁計畫 | LOU YUNG-CHIEN | Principal Investigator | 2006.01 ~ 2006.07 | |
| MOST Projects | 94 | 電子行銷典範─子計畫四：網路行銷研究之探討：建立、驗證及應用(2/3) | LOU YUNG-CHIEN | Principal Investigator | 2005.08 ~ 2006.07 | National Science and Technology Council |
| MOST Projects | 94 | 電子行銷典範─子計畫五：消費者的網路資訊搜尋、處理與使用行為(2/3) | BEI LIEN-TI,LOU YUNG-CHIEN,CHANG AI-HWA | 2005.08 ~ 2006.07 | National Science and Technology Council | |
| MOST Projects | 94 | 實體性認知對家族品牌延伸的反饋效果之研究(2/2) | LOU YUNG-CHIEN | Principal Investigator | 2005.08 ~ 2006.07 | National Science and Technology Council |
| Other Projects | 94 | 品牌發展及評鑑研究計畫案 | LOU YUNG-CHIEN | Principal Investigator | 2005.05 ~ 2006.04 | NCCU College of Commerce |
| Other Projects | 94 | 創意學子藝術行銷創意競賽計畫 | LOU YUNG-CHIEN | Principal Investigator | 2005.01 ~ 2005.12 | Ministry of Education, Republic of China (Taiwan) |
| Other Projects | 93 | 大專校院藝術與設計系所人才培育計畫-傳統藝術創意教學資源中心 | LOU YUNG-CHIEN | Principal Investigator | 2004.08 ~ 2005.07 | Ministry of Education, Republic of China (Taiwan) |
| MOST Projects | 93 | 我國學術獎項之定位及行銷策略研究 | CHIOU JYH-SHEN,LOU YUNG-CHIEN | 2004.08 ~ 2005.01 | National Science and Technology Council | |
| MOST Projects | 93 | 電子行銷典範-子計畫五：消費者的網路資訊搜尋、處理與使用行為(1/3) | BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN | 2004.08 ~ 2005.09 | National Science and Technology Council | |
| MOST Projects | 93 | 電子行銷典範-子計畫四：網路行銷研究之探討：建立、驗證及應用(1/3) | LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI | Principal Investigator | 2004.08 ~ 2005.07 | National Science and Technology Council |
| MOST Projects | 93 | 實體性認知對家族品牌延伸的反饋效果之研究(1/2) | LOU YUNG-CHIEN | Principal Investigator | 2004.08 ~ 2005.07 | National Science and Technology Council |
| Other Projects | 93 | 仁寶集團知識管理建置計畫 | LOU YUNG-CHIEN | Principal Investigator | 2004.04 ~ 2004.11 | |
| Other Projects | 93 | 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 | LOU YUNG-CHIEN,CHIOU JYH-SHEN | Principal Investigator | 2004.04 ~ 2004.11 | |
| Other Projects | 92 | 大專校院藝術與設計系所人才培育計畫-策略聯盟教學資源中心-傳統藝術創新 | LOU YUNG-CHIEN | Principal Investigator | 2003.08 ~ 2004.07 | Ministry of Education, Republic of China (Taiwan) |
| MOST Projects | 92 | 奇數定價對消費者行為影響之研究：消費者注意、價格處理、及購買效果（2/2） | LOU YUNG-CHIEN,BEI LIEN-TI | Principal Investigator | 2003.08 ~ 2004.07 | |
| MOST Projects | 91 | 奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2) | LOU YUNG-CHIEN,BEI LIEN-TI | Principal Investigator | 2002.08 ~ 2003.07 | National Science and Technology Council |
| MOST Projects | 89 | 奇數訂價之研究：廠商策略、消費者認知、及銷售效果（2/2） | LOU YUNG-CHIEN | Principal Investigator | 2000.08 ~ 2002.07 | |
| MOST Projects | 89 | 奇數訂價之研究---廠商策略、消費者認知及銷售效果(I) | LOU YUNG-CHIEN | Principal Investigator | 1999.08 ~ 2000.07 | National Science and Technology Council |
| MOST Projects | 88 | 非營利組織之整合型研究---非營利組織資源取得之研究---捐款人之觀點 | LOU YUNG-CHIEN | Principal Investigator | 1998.08 ~ 1999.07 | National Science and Technology Council |
| MOST Projects | 87 | 非營利組織行銷之研究---資源取得及運用之系統觀點 | LOU YUNG-CHIEN | Principal Investigator | 1997.08 ~ 1998.07 | National Science and Technology Council |
| Other Projects | 87 | 公營事業民營化研討會 | SU PAUL-HSIAN,LOU YUNG-CHIEN | 1997.07 ~ 1998.06 | ||
| MOST Projects | 86 | 符碼式消費行為之研究 | LOU YUNG-CHIEN | Principal Investigator | 1996.08 ~ 1997.07 | National Science and Technology Council |
| MOST Projects | 85 | 高科技產品特性與行銷策略之關聯 | LOU YUNG-CHIEN | Principal Investigator | 1995.08 ~ 1996.07 | National Science and Technology Council |
| MOST Projects | 85 | 促銷訊息的包裝對消費者認知及決策的影響---跨國實證研究 | LOU YUNG-CHIEN | Principal Investigator | 1995.08 ~ 1996.07 | National Science and Technology Council |
| MOST Projects | 84 | 認知型態及文化差異對廣告說服力之影響---跨國實證研究 | LOU YUNG-CHIEN | Principal Investigator | 1994.08 ~ 1995.07 | National Science and Technology Council |
| Year | Research Title | Publish Date | Authors |
|---|---|---|---|
| 2003 | 樓永堅, 2003.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(2/2), ' 國科會. | 2003-08-01 | |
| 2002 | 樓永堅, 2002.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2), ' 國科會. | 2002-08-01 | |
| 2002 | 樓永堅, 2002.07, '奇數訂價之研究：廠商策略、消費者認知、及銷售效果(2/2), ' 國科會. | 2002-07-01 | |
| 2000 | 樓永堅, 2000.07, '奇數訂價之研究：廠商策略、消費者認知、及銷售效果(1/2), ' 國科會. | 2000-07-01 | |
| 2000 | 樓永堅, 2000.07, '非營利組織之整合型研究─非營利組織資源取得之研究--捐款人之觀點, ' 國科會. | 2000-07-01 | |
| 1998 | 樓永堅, 1998.07, '非營利組織之整合型研究─非營利組織行銷之研究 : 資源取得及運用之系統觀點, ' 國立政治大學企業管理學系. | 1998-07-01 | |
| 1996 | 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1996.08, '促銷訊息的包裝對消費者認知及決策的影響, ' 國科會. | 1996-08-01 | |
| 1996 | 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1996.08, '高科技產品特性與行銷策略之關聯, ' 國科會. | 1996-08-01 | |
| 1996 | 樓永堅;陳文賢, 1996, '產銷整合營運系統課程II, '. | ||
| 1995 | 樓永堅;Cornelia Droge;Sangphet Hanvanich, 1995.08, '認知型態及文化差異對廣告說服力之影響, ' 國科會. | 1995-08-01 | |
| 1995 | 樓永堅;文賢, 1995, '產銷整合營運系統課程, '. | ||
| 樓永堅, 'A Probabilistic Approach to Consumer Judgement:An Application of Item Response Theory, ' 國科會. | 2024-11-01 |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| U.S.A. | University of Illinois at Urbana-Champaign | Marketing | 博士 | 1988.08 ~ 1993.05 |
| TAIWAN, REPUBLIC OF CHINA | 國立成功大學 | 工業管理(學)系 | 碩士 | 1983.09 ~ 1985.06 |
| TAIWAN, REPUBLIC OF CHINA | 國立成功大學 | 交通管理(科學)學系 | 學士 | 1977.09 ~ 1981.06 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2024.08 ~ 2025.08 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2023.08 ~ 2024.02 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2022.08 ~ 2023.02 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2021.08 ~ 2022.02 |
| Experience | 社團法人第三部門學會 | 監事 | 2016.10 ~ 2018.09 | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2016.08 ~ 2021.02 |
| Experience | 財團法人台北市文化基金會 | 監事 | 2015.08 ~ 2019.07 | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2015.08 ~ 2016.02 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2015.02 ~ 2015.08 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 代理組長 | 2014.02 ~ 2014.06 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education General Affairs Section | 代理組長 | 2014.02 ~ 2014.06 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education General Affairs Section | 組長 | 2013.08 ~ 2014.06 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Public and Business Administration Education Language Training Section | 組長 | 2013.08 ~ 2014.06 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 中心主任(一級行政) | 2013.08 ~ 2014.06 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 中心主任(一級行政) | 2013.08 ~ 2014.06 |
| Experience | 社團法人中華民國非營利事業經營管理協會 | 理事長 | 2013.04 ~ 2017.03 | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2013.01 ~ 2015.02 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Public and Business Administration Education Language Training Section | 組長 | 2012.09 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 組長 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 組長 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 主任 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 主任 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 代理組長 | 2011.08 ~ 2012.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 代理組長 | 2011.08 ~ 2012.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 主任 | 2011.08 ~ 2012.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 主任 | 2011.08 ~ 2012.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Library Resource Section | 組長 | 2011.08 ~ 2011.12 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Library Resource Section | 組長 | 2011.03 ~ 2011.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 代理組長 | 2010.08 ~ 2011.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 代理組長 | 2010.08 ~ 2011.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 主任 | 2010.08 ~ 2011.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 主任 | 2010.08 ~ 2011.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Secretariat | 主任秘書 | 2009.08 ~ 2010.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Secretariat | 主任秘書 | 2008.08 ~ 2009.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Secretariat | 主任秘書 | 2007.08 ~ 2008.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Secretariat | 主任秘書 | 2006.08 ~ 2007.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 系主任 | 2005.08 ~ 2006.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 系主任 | 2004.08 ~ 2005.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2001.08 ~ 2013.01 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 秘書 | 2000.02 ~ 2000.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 秘書 | 2000.02 ~ 2000.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 組長 | 1999.08 ~ 2000.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Training Section | 組長 | 1999.08 ~ 2000.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 組長 | 1999.02 ~ 1999.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Training Section | 組長 | 1999.02 ~ 1999.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Civil Service Education Center | 秘書 | 1998.08 ~ 1999.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 秘書 | 1998.08 ~ 1999.01 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 組長 | 1998.08 ~ 1999.01 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 秘書 | 1997.08 ~ 1998.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 組主任 | 1997.08 ~ 1998.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 組主任 | 1996.08 ~ 1997.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education Research and Consultatio | 組主任 | 1995.08 ~ 1996.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 1993.08 ~ 1999.08 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Inside School | 102 | 資深優良教師(20年) | 國立政治大學 |
| Inside School | 99 | 特聘教授 | 國立政治大學 |
| Inside School | 93 | 學術研究成果國際化優等研究獎 | 政治大學 |
| Inside School | 93 | 三等服務獎章 | 政治大學 |
| Inside School | 92 | 資深優良教師(10年) | 國立政治大學 |
| Inside School | 92 | 商學院教學優良獎 | 商學院 |
| Inside School | 89 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 87 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 85 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 84 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 83 | 國科會甲種研究獎勵 | 科技部(國科會) |
