| Job Title | Associate Professor |
|---|---|
| Name | Sungjun (Steven) Park |
| Office Tel No. | 66350 |
| Year | Paper Title |
|---|---|
| 2024 | Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.07, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, Vol.23, No.4, pp.1638-1652.(SSCI)(*為通訊作者), vol. 114711, Jul. 2024 |
| 2024 | Jinpyo Hong;Il Im;Sungjun (Steven) Park*, 2024.03, 'It’s All about Timing: Captive Targeting through Mobile Ads, ' Journal of Advertising, Vol.53, No.2, pp.242-261.(SSCI)(*為通訊作者), vol. 114184, Mar. 2024 |
| 2023 | Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*為通訊作者), vol. 100396, Jun. 2023 |
| 2023 | Jong Min Kim;Haoxiang Ma;Sungjun (Steven) Park*, 2023.04, 'Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers, ' Journal of Vacation Marketing, Vol.29, No.2, pp.189-205.(SSCI)(*為通訊作者), vol. 435008, Apr. 2023 |
| 2023 | Jong Min Kim;Sungjun (Steven) Park*, 2023.02, 'Does Language Shape the Mind? Linguistic Fluency and Perception of Service Quality, ' Journal of Services Marketing, Vol.37, No.1, pp.53-64.(SSCI)(*為通訊作者), vol. 440896, Feb. 2023 |
| 2023 | Cong-Minh Dinh;Sungjun (Steven) Park*, 2023.01, 'How to Increase Consumer Intention to Use Chatbots? An Empirical Analysis of Hedonic and Utilitarian Motivations on Social Presence and The Moderating Effects of Fear across Generations, ' Electronic Commerce Research, pp.Accepted.(SSCI)(*為通訊作者), vol. 100420, Jan. 2023 |
| 2021 | Sungjun (Steven) Park;ChunTing (David) Tung;Heejung Lee*, 2021.04, 'The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings, ' Psychology & Marketing, Vol.38, No.4, pp.691-703.(SSCI)(*為通訊作者), vol. 430088, Apr. 2021 |
| 2020 | Sungjun (Steven) Park;Byungho Park*, 2020.12, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, Vol.60, No.4, pp.381-393.(SSCI)(*為通訊作者), vol. 425429, Dec. 2020 |
| 2019 | Geun-Jung Kim;Sungjun (Steven) Park;Hee-Jung Lee*, 2019.12, 'Identifying the Role of Fun and Data Security on Intention to use Incheon Airport's AI Service Robot, ' Korea Logistics Review, Vol.29, No.6, pp.25-36.(KCI)(韓語(文))(*為通訊作者), vol. 426325, Dec. 2019 |
| 2019 | Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*為通訊作者), vol. 423434, May. 2019 |
| 2018 | Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韓語(文))(*為通訊作者), vol. 423435, Aug. 2018 |
| 2018 | Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者), vol. 423439, Apr. 2018 |
| 2018 | Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韓語(文))(*為通訊作者), vol. 423440, Apr. 2018 |
| 2018 | Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*為通訊作者), vol. 423441, Mar. 2018 |
| 2018 | Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韓語(文))(*為通訊作者), vol. 423443, Feb. 2018 |
| Year | Paper Title |
|---|---|
| 2024 | Cong-Minh Dinh;Sungjun (Steven) Park*, 2024.08, 'Shaping Consumer Perception of Healthcare Service Robots, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Aug. 2024 |
| 2024 | Cong-Minh Dinh;Yen-Yu Chen;Mai Pham Xuan Ban;Ching-Wei Liao;Sungjun (Steven) Park*, 2024.02, 'Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT), ' American Marketing Association (AMA), American Marketing Association (AMA), pp.in-press.(*為通訊作者), Feb. 2024 |
| 2024 | Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Feb. 2024 |
| 2024 | Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), 2024 |
| 2023 | Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*為通訊作者), Jul. 2023 |
| 2023 | Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者), Jul. 2023 |
| 2022 | Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.08, 'Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness, ' 2022 AMA Summer Academic Conference, AMA, pp.571-574.(*為通訊作者), Aug. 2022 |
| 2022 | Cong-Minh Dinh;Mai Pham;Yen-Yu Chen;Ching-Wei Liao*;Sungjun (Steven) Park, 2022.08, 'AI and IoT: A Meta-analysis of Consumers' Adoption of Emerging Technologies, ' 2022 AMA Summer Academic Conference, AMA, pp.561-564.(*為通訊作者), Aug. 2022 |
| 2022 | Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Digital Marketing & eCommerce Conference, DMEC.(*為通訊作者), Jun. 2022 |
| 2021 | Li Kai (Michael) Tseng;Sungjun (Steven) Park*, 2021.08, 'Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design, ' 2021 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者), Aug. 2021 |
| 2020 | 朴星俊*, 2020.09, 'Overcoming Mobile Addiction through Enhancing Life-satisfaction, ' 2020 International Conference on E-Society, National Sun Yat Sen University.(*為通訊作者), Sep. 2020 |
| 2020 | ChunTing (David) Tung;Kang-Feng (Geobert) Yan;Sungjun (Steven) Park*, 2020.08, 'The Shift from Human Service Providers to AI Service Robots: An Empirical Analysis of Usability in Healthcare Industry, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Aug. 2020 |
| 2018 | In Yong Park;Sungjun (Steven) Park*, 2018.08, 'Deservingness and Consumers' Pro-social Behaviors, ' American Marketing Association, (AMA).(*為通訊作者), Aug. 2018 |
| 2017 | Sungjun (Steven) Park*;Yuri Yoon;Yong J. Hyun, 2017.08, 'Digital Self and Personalized Ads on Social Network Sites, ' American Marketing Association, (AMA).(*為通訊作者), Aug. 2017 |
| 2016 | Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*為通訊作者), Oct. 2016 |
| 2015 | Rahul Anad;Sungjun (Steven) Park*;Jiho Park, 2015.05, 'A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea, ' International Symposium on Social Entrepreneurship, National University of Singapore (NUS).(*為通訊作者), May. 2015 |
| Year | Book Title |
|---|---|
| 2022 | Sungjun (Steven) Park;Heejung Lee*, 2022.12, 'A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West, ' ROYAL ORCHID INTERNATIONAL.(*為通訊作者), 100398, Dec. 2022 |
| 2022 | Dinh, CM., Park, S.S.*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Advances in Digital Marketing and eCommerce, Springer, Cham, pp.27-35.(*為通訊作者), 440255, Jun. 2022 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(3/3) | PARK SUNG JUN | Principal Investigator | 2025.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 113 | 文化旅遊在元宇宙中：從台灣到韓國 | PARK SUNG JUN | Principal Investigator | 2024.08 ~ 2025.07 | National Science and Technology Council |
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(2/3) | PARK SUNG JUN | Principal Investigator | 2024.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 112 | 人工智慧（AI）在行銷上的應用：沉浸式科技、元宇宙和AI虛擬網紅(1/3) | PARK SUNG JUN | Principal Investigator | 2023.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(3/3) | PARK SUNG JUN | Principal Investigator | 2022.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(2/3) | PARK SUNG JUN | Principal Investigator | 2021.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 109 | 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(1/3) | PARK SUNG JUN | Principal Investigator | 2020.08 ~ 2024.06 | National Science and Technology Council |
| MOST Projects | 108 | 消費者採用人工智能服務機器人之模式：跨產業與跨國(台灣VS韓國)之研究 | PARK SUNG JUN | Principal Investigator | 2019.10 ~ 2021.08 | National Science and Technology Council |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| KOREA, REPUBLIC OF | 韓國科學技術院 | Management Engineering | 博士 | 2014.02 ~ 2018.02 |
| 韓國科學技術院 | Management Engineering | 碩士 | 2012.02 ~ 2014.02 | |
| 成均館大學 | Global Business | 學士 | 2008.03 ~ 2012.02 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2023.08 ~ Up to today |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 助理教授 | 2019.08 ~ 2023.08 |
| Experience | Samsung Electronics | Marketing Strategy | Senior Professional | 2018.03 ~ 2019.07 |
| Experience | Ewha Womans University, Seoul, Korea | Lecturer | 2015.09 ~ 2015.12 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Outside School | 112 | Runner-up for Best Paper Award | American Marketing Association (AMA) HigherEd SIG Winter AMA 2024 |
| Inside School | 111 | 學士班英語專業績優課程 | 國際合作事務處 |
| Outside School | 110 | 指導大專學生研究計畫榮獲研究創作獎 | 科技部 |
| Inside School | 110 | 學士班英語專業績優課程 | 國際合作事務處 |
| Inside School | 109 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
| Inside School | 109 | 學士班英語專業績優課程 | 國際合作事務處 |
| Inside School | 109 | 教學特優獎教師 | 商學院 |
| Inside School | 108 | 學士班英語專業績優課程 (Marketing Research) | 國際合作事務處 |
| Inside School | 108 | 學士班英語專業績優課程 (Marketing Management) | 國際合作事務處 |
