| Job Title | Distinguished Professor, Professor and Chairman of Center for Public and Business Administration Education |
|---|---|
| Name | LIEN-TI BEI |
| Office Tel No. | 81223 |
| Research Expertise | Consumer Behavior Consumer Psychology Brand Management Marketing Research |
| Teaching Field | Marketing Management, Consumer Behavior, Seminar in the Development of Corporate Social Responsibilit y in Chinese Societies |
- Journal Paper
- Conference Paper
- Book / Book Chapter
- Project
- Research Project
- Degrees
- Experience
- Honor
| Year | Paper Title |
|---|---|
| 2024 | 劉世慶*;別蓮蒂, 2024.09, '合樸農學市集的永續之道—社群貨幣的導入, ' 產業與管理論壇, Vol.26, No.3, pp.70-95.(TSSCI)(*為通訊作者), vol. 126195, Sep. 2024 |
| 2024 | Chang, Chiayang*;Yung-Chien Lou;別蓮蒂, 2024.04, 'The Effect of R&D/marketing Power Structure on New Product Development Time, ' Journal of Engineering and Technology Management, Vol.72, pp.0-0.(SSCI, SCIE, SCOPUS)(*為通訊作者), vol. 124133, Apr. 2024 |
| 2022 | 別蓮蒂*;吳澤欣;劉世慶, 2022.01, '為台灣量身打造CSR策略實戰守則, ' 哈佛商業評論全球繁體中文版, Vol.2022, No.January, pp.42-49.(*為通訊作者), vol. 106221, Jan. 2022 |
| 2019 | Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management, Vol.29, No.1, pp.97-113.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 423687, 2019 |
| 2019 | Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*為通訊作者), vol. 423684, 2019 |
| 2017 | 黃增隆*;別蓮蒂;樓永堅, 2017, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 管理學報, Vol.34, No.4, pp.497-528.(TSSCI)(*為通訊作者), vol. 417959, 2017 |
| 2017 | Chen, Yu-Shan Athena*;Lien-Ti Bei, 2017, 'Reviewing Regulatory Focus Based on Four Regulatory Forms, ' Review of General Psychology, Vol.21, No.4, pp.354-371.(SSCI)(*為通訊作者), vol. 417958, 2017 |
| 2015 | Bei, Lien-ti*;Ming-Yi Chen, 2015.09, 'The Effects of Hedonic and Utilitarian Bidding Values on E-Auction Behavior, ' Electronic Commerce Research, Vol.15, No.4, pp.483-507.(SSCI)(*為通訊作者), vol. 408267, Sep. 2015 |
| 2015 | Yu-Tse Lin*;Kang-Ning Xia;Lien-Ti Bei, 2015.01, 'Customer’s Perceived Value of Waiting-Time for Service Events, ' Journal of Consumer Behaviour, Vol.14, No.1, pp.28-40.(SSCI)(*為通訊作者), vol. 408266, Jan. 2015 |
| 2014 | Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2014.03, 'Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions, ' Journal of the Academy of Marketing Science, Vol.42, No.6, pp.680-701.(SSCI)(*為通訊作者), vol. 402720, Mar. 2014 |
| 2014 | You, Chuang-Wen*;Hsin-Liu (Cindy) Kao;Bo-Jhang Ho;Yu-Han (Tiffany) Chen;Wei-Fehng Wang;Lien-Ti Bei, 2014.01, 'ConvenienceProbe: A Phone-based Data Collection and Access System for Retail Trade Area Analysis, ' IEEE Pervasive Computing, Vol.13, No.1, pp.64-71.(SCIE)(*為通訊作者), vol. 402719, Jan. 2014 |
| 2013 | Bei, Lien-Ti;Tsung-Chi Cheng*, 2013.06, 'Brand Power Index – Using Principal Component Analysis, ' Applied Economics, Vol.45, No.20, pp.2954-2960.(SSCI)(*為通訊作者), vol. 367135, Jun. 2013 |
| 2012 | 別蓮蒂;陳明怡;劉吉傑, 2012, '領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點, ' 管理評論, Vol.31, No.3, pp.49-72.(TSSCI), vol. 339764, 2012 |
| 2011 | Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011 |
| 2011 | 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011 |
| 2011 | Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011 |
| 2011 | Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011 |
| 2009 | 曾忠蕙*;樓永堅;別蓮蒂, 2009, '贈品促銷深度對贈品組合評價影響之研究, ' 臺大管理論叢, Vol.19, No.1, pp.95-126.(TSSCI)(*為通訊作者), vol. 284683, 2009 |
| 2007 | Lien-Ti Bei;Yung-Cheng Shen, 2007, 'Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation, ' 管理學報,., vol. 204142, 2007 |
| 2006 | Lien-Ti Bei*;Cian-Fong Shang, 2006, 'Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality, ' Journal of Retailing and Consumer Services, Vol.13, No.1, pp.1-13.(*為通訊作者), vol. 198932, 2006 |
| 2004 | 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI), vol. 198934, 2004 |
| 2004 | 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004 |
| 2004 | Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004 |
| 2004 | Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004 |
| 2003 | 別蓮蒂, 2003.04, '產品契合度與品牌特質聯想對品牌延伸效果的影響, ' 管理評論, Vol.22, No.2, pp.87-109.(TSSCI), vol. A11653, Apr. 2003 |
| 2003 | 別蓮蒂, 2003, '消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響, ' 台灣管理學刊, Vol.3, No.2, pp.65-84., vol. 142944, 2003 |
| 2003 | 別蓮蒂;商倩鳳, 2003, '企業採用創新技術之影響因素—以WAP 應用為例, ' 台大管理論叢, Vol.14, No.1, pp.217-261.(TSSCI), vol. 142942, 2003 |
| 2003 | 別蓮蒂, 2003, '企業品牌傘策略之企業名稱背書效果, ' 管理學報, Vol.20, No.6, pp.1175-1199.(TSSCI), vol. 142938, 2003 |
| 2002 | 喬友慶;葉凱莉;別蓮蒂, 2002.12, '顧客滿意度衡量與估計之研究─線性迴歸模型與 Ordered Logit/ Probit 模型之比較, ' 企業管理學報, No.55, pp.1-23., vol. 139036, Dec. 2002 |
| 2002 | 別蓮蒂;游舒惠, 2002.01, '企業贊助公益活動之動機、決策與影響因素, ' 廣告學研究, Vol.18, pp.53-94., vol. 139031, Jan. 2002 |
| 2001 | Lien-Ti Bei, 2001.09, 'An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty, ' Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol.14, pp.125-140., vol. 139030, Sep. 2001 |
| 1999 | Lien-Ti Bei;Richard Widdows, 1999.08, 'Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach, ' Journal of Consumer Affairs, Vol.33, No.1, pp.165-186.(SSCI), vol. 136765, Aug. 1999 |
| 1997 | Lien-Ti Bei;Richard Heslin, 1997, 'The Consumer Reports Mindset: Who Seeks the Value-The Involved or the Knowledgeable?, ' Advances in Consumer Research, Vol.14, pp.151-158.(SSCI), vol. 163326, 1997 |
| 1995 | Lien-Ti Bei;Eithel M. Simpson, 1995, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research, Vol.12, pp.257-261.(SSCI), vol. 163364, 1995 |
| Year | Paper Title |
|---|---|
| 2024 | 別蓮蒂*;Po-Han Wu;Chia-Chi (Maggie) Lee, 2024.08, 'The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts, ' 2024 AMA Marketing and Public Policy Conference, American Marketing Association.(*為通訊作者), Aug. 2024 |
| 2022 | 別蓮蒂*;Ching-wei Liao, 2022.08, 'Am I Talking to Ai? The Effects of Consumers’ Mindsets on Communication Patterns with Voice-Based Services, ' 2022 AMA Summer Academic Conference, American Marketing Association.(*為通訊作者), Aug. 2022 |
| 2020 | Lee, Crystal T.*;Cacelert Wei-Hao Yang;Yung-Cheng Shen;Lien-Ti Bei, 2020.08, 'AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers, ' 2020 AMA Summer Academic Conference, AMA.(*為通訊作者), Aug. 2020 |
| 2019 | Bei, Lien-Ti*;Li-Keng Cheng, 2019.07, 'Effects of Egoism on Service Failure Recovery, ' AMA CBSIG 2019 Conference, American Marketing Association.(*為通訊作者), Jul. 2019 |
| 2018 | Bei, Lien-Ti*;Li-Keng Cheng, 2018.10, 'The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2018 |
| 2017 | Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2017 |
| 2017 | 別蓮蒂*;蔡介立;楊偉顥;游婉雲, 2017.06, '以眼動注視反應探討品牌識別標誌之美感判斷歷程, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017 |
| 2017 | 黃增隆*;別蓮蒂;樓永堅, 2017.06, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017 |
| 2017 | 別蓮蒂*;成力庚, 2017.06, '主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017 |
| 2016 | Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2016 |
| 2015 | Bei, Lien-Ti*;Cheng, Li-Keng;Chen, Yu-Shan Athena;Yang, Wei-Hao;Hsu, Wei-Chin, 2015.11, 'The Neuroscience Viewpoint on Comparing Elaboration Likelihood Model and Heuristic and Systematic Model, ' Symposium for Integrated Imaging of Body, Mind and Culture & 2015 Forum of MOST Research Projects on Brain Imaging for Mind Science, MOST.(*為通訊作者), Nov. 2015 |
| 2015 | Chen, Yu-Shan Athena*;Hung, Wei-Ken;Bei, Lien-Ti;Chen, Lin-Lin, 2015.10, 'The Eyes of Consumers Differ From Those of Designers, ' Advances in Consumer Research, v43, Association for Consumer Research, pp.p.781.(*為通訊作者), Oct. 2015 |
| 2014 | Yang, Wei-Hao*;Chen, Yu-Shan Athena;Bei, Lien-Ti, 2014.10, 'Can the ease of information retrieval change aesthetics judgments principle?, ' the 15th Asia Pacific Industrial Engineering and Management Systems Conference, APIEMS.(*為通訊作者), Oct. 2014 |
| 2014 | Lee, Crystal T.*;Shen, Yung-Cheng;Bei, Lien-Ti;Yang, Wei-Hao, 2014.10, 'Anthropomorphize Therefore I Am: A Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism, ' Association for Consumer Research Conference, Association for Consumer Research (ACR).(*為通訊作者), Oct. 2014 |
| 2013 | Chen, Yu-Shan Athena*;Yang, Wei Hao;Bei, Lien-Ti, 2013.07, 'An Exploratory Study on Consumer's Esthetics Perception of Logo Design, ' INFORMS Marketing Science Conference, INFORMS Marketing Sceince - ISMS.(*為通訊作者), Jul. 2013 |
| 2013 | 別蓮蒂*, 2013.07, 'An Exploratory Study on Consumer's Esthetics Perception of Logo Design, '.(*為通訊作者), Jul. 2013 |
| 2011 | You, Chuang-Wen;Hao-Hua Chu;Lien-Ti Bei;Wei-Fehng Wang;Ju-hui Wei, 2011, 'Using a GPS Program on Smart Phone as a New Tool to Collect Pedestrain Route-Based Retail Data, ' The 18th International Conference on Recent Advances in Retailing and Services Science., 2011 |
| 2011 | Tsai, Meng-Chun;Yung-Chien Lou;Lien-Ti Bei, 2011, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' AMA Summer Marketing Educators'' Conference., 2011 |
| 2010 | Chen, Etta Y.I.;Lien-Ti Bei, 2010, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Boundaries of Acceptable Price: Expected Price as a Mediator, ' 2010 Global Marketing Conference., 2010 |
| 2010 | Bei, Lien-Ti;Ming=Yi Chen, 2010, 'Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors in E-Auctions, ' 2010 Global Marketing Conference., 2010 |
| 2010 | Bei, Lien-Ti;Chiayang Mac Chang;Chao-hui Huang, 2010, 'The Effects of Cognitive-Brand Age Congruity on Brand Preference under Different Product Categories, ' German-French-Austrian Conference on Marketing., 2010 |
| 2009 | Bei, Lien-Ti,*;Chih-Ping Wang;Chi-Ping Lee, 2009.05, 'The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products, ' Annual Conference of Academy of Marketing Science (AMS).(*為通訊作者), May. 2009 |
| 2008 | Tseng, Chung-Hui*;Yung-Chien Lou;Lien-Ti Bei, 2008.10, 'A Research of the Effect of Gift Promotion and Its Spillover Effect, ' Association for Consumer Research (ACR) Conference.(*為通訊作者), Oct. 2008 |
| 2008 | Bei, Lien-Ti*;Chih-Ping Wang;Hung-Miao Lin, 2008.10, 'The Values and Lifestyles of Prior Mature Chinese Consumers, ' Association for Consumer Research (ACR) Conference.(*為通訊作者), Oct. 2008 |
| 2008 | Chen, Yu-Shan*;Lien-Ti Bei, 2008.08, 'Intergenerational brand loyalty transfer: Is product knowledge a missing link?, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者), Aug. 2008 |
| 2008 | 別蓮蒂*;Chih-Ping Wang;Hung-Pin Chung, 2008.08, 'Forward or not: The diffusion of rumors on the Internet, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者), Aug. 2008 |
| 2008 | Chen, Yi-Mu*;Richard Widdows;Lien-Ti Bei, 2008.06, 'What Makes You Satisfied: The Brand, Store, or Employee?, ' Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference.(無)(*為通訊作者), Jun. 2008 |
| 2008 | 別蓮蒂*;Chih-Ping Wang;Chi-Yun Chou, 2008.06, 'Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Information Overload Situation, ' AMA SERVSIG International Research Conference.(無)(*為通訊作者), Jun. 2008 |
| 2007 | 別蓮蒂*;Ming-Yi Chen;Meng-Chun Tsai, 2007.11, 'The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self, ' The Annual Conference of The Society for Marketing Advances (SMA).(無)(*為通訊作者), Nov. 2007 |
| 2007 | Lin, Yu-Tse*;別蓮蒂, 2007.10, 'The Perceived Value of Time in a Transaction, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007 |
| 2007 | 別蓮蒂*;Kang-Ning Xia, 2007.10, 'Consumer Fantasy and Fantasy Consumption, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007 |
| 2007 | Yeh, Nai-Chi*;別蓮蒂, 2007.10, 'The Effect of Promotion Framing on the Evaluation of Price Bundling, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007 |
| 2007 | 別蓮蒂*;Wen-Hsuan Lee, 2007.06, 'The Effects of Social Comparison and Counterfactual Thinking on the Perceived Value of Consumers, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jun. 2007 |
| 2007 | 別蓮蒂*;Yi-Mu Chen, 2007.06, 'The Relationships between Consumers and Retailers in the Chain Store Setting, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jun. 2007 |
| 2006 | Lien-Ti Bei*;Yu-Tse Lin;Chang-Min Yu, 2006.09, 'The Relationship between Consumer Guilt and Shopping Behavior, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Sep. 2006 |
| 2006 | Lin, Yu-Tse*;別蓮蒂, 2006.07, 'The Perceived Time Value by Consumers in a Transaction, ' The 13th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jul. 2006 |
| 2006 | Xia, Kong-Ning*;別蓮蒂, 2006.05, 'The Effects of Moods on Consumers’ Cognition of Product Attributes, ' The 25th Annual Advertising & Consumer Psychology Conference, Society for Consumer Psychology (SCP).(無)(*為通訊作者), May. 2006 |
| 2006 | 別蓮蒂*, 2006, '青少年的博物館參觀行為與長期良性關係建立, ' 2006年博物館館長論壇.(無)(*為通訊作者), 2006 |
| 2006 | 別蓮蒂*;林育則, 2006, '付款時點對消費者購買意願的影響－考慮產品類別的調節效果, ' 2006企業管理國際學術論壇暨研討會.(無)(*為通訊作者), 2006 |
| 2005 | Chih-Yun Wu*;Lien-Ti Bei;Zeng-Long Huang, 2005.09, 'The Influence of Culture Difference on the Display of Brand Personality and Self Concept, ' Consumer Personality and Research Methods 2005 Conference.(*為通訊作者), Sep. 2005 |
| 2005 | Lien-Ti Bei;Etta Y. I. Chen, 2005.07, 'The Influences of Cognitive Age on Consumers'' Brand Preferences and Choices, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science., Jul. 2005 |
| 2005 | Ching-Jui Keng;Zeng-Long Huang;Lien-Ti Bei, 2005.07, 'A Cross-National Study on the Users'' Acceptance of Mobile Internet in China, Japan, and Taiwan, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science., Jul. 2005 |
| 2005 | Yu-Ching Chiao;Chwo-Ming Yu;Lien-Ti Bei, 2005.07, 'Determinants of SMEs'' Performance: An Investigation from Newly-industrialized Economies, ' Academy of International Business 2005 Annual Meeting., Jul. 2005 |
| 2005 | Etta Y. I. Chen;Lien-Ti Bei, 2005.04, 'The Effects of Price Dispersion and Suggested List Price on Consumers'' Internal Reference Prices, ' Conference of the American Council on Consumer Interests., Apr. 2005 |
| 2005 | Tsai-Ju Liao;Lien-Ti Bei;Kealoha Widdows, 2005.04, 'The Effects of Culture on Women''s Opinions and Consumption Values for both Hedonic and Utilitarian Products in China and Taiwan, ' Conference of the American Council on Consumer Interests., Apr. 2005 |
| 2005 | 別蓮蒂;孫國寧, 2005, '自我監控程度與性別對銷售溝通影響之研究, ' 第二屆台灣行銷科學學會學術研討會, 台灣大學., 2005 |
| 2005 | 別蓮蒂;吳祉芸, 2005, '品牌個性, ' 2005年應用心理學與實務研討會：心理學應用領域的未來展望—臨床、工商與諮詢, 東吳大學., 2005 |
| 2005 | 別蓮蒂;陳嬿伊, 2005, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Internal Reference Prices, ' 第三屆全國當代行銷學術研討會, 中正大學., 2005 |
| 2004 | 別蓮蒂;楊采薇, 2004.12, '雲門舞集舞蹈教室的產品發展與前景─身體律動、生活律動, ' 第十屆服務業管理研討會, 政治大學 企業管理學系, pp.143-170., Dec. 2004 |
| 2004 | Lien-Ti Bei;Etta Y. I. Chen, 2004.10, 'Happy New Year-An Examination of Chinese New Tear Food Shopping Behavior, ' Association for Consumer Research (ACR) Conference., Oct. 2004 |
| 2004 | 別蓮蒂;陳嬿伊, 2004, '心理年齡與實際年齡對品牌偏好與選擇的影響, ' 第四十三屆心理學年會暨「心理學的教與學」專題研討會., 2004 |
| 2004 | Tsai-Ju Liao;Kealoha Widdows;Lien-Ti Bei;Richard Widdows, 2004, 'The Influences of Women''s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Societies, ' ACR Conferences., 2004 |
| 2004 | Etta Y. I. Chen;Richard Widdows;Lien-Ti Bei, 2004, 'Consumers'' Perceived Importance and Usage of Internet Information for Search Goods versus Experience Goods, ' The 11th International Conference of the European Institute of Retailing and Services Studies, Prague, Czech Republic., 2004 |
| 2004 | Lien-Ti Bei;Yung-Chien Lou, 2004, 'The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research, ' The 11th InternationalConference of the European Institute of Retailing and Services Studies, Prague, Czech Republic., 2004 |
| 2003 | Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2003.12, 'The Determinants of Consumers'' Online Information Search Behavior for Search versus Experience Products, ' The 5th Conference of the Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.172-184., Dec. 2003 |
| 2003 | Lien-Ti Bei;Hung-Jui Chang;Cian-Feng Shang, 2003.08, 'The Determinants of Corporate Adoption of the Innovative Technology: A Case Study of WAP, ' The 10th International Conference of the European Institute of Retailing and Services Studies., Aug. 2003 |
| 2003 | Lien-Ti Bei;Cian-Feng Shang, 2003.08, 'The Competitive Strategies for State-owned Enterprises Based on Customer Satisfaction, ' The 10th International Conference of the European Institute of Retailing and Services Studies., Aug. 2003 |
| 2003 | Tsai-Ju Liao;Lien-Ti Bei, 2003.06, 'The Impacts of Media Contact and Culture on Women''s Consumption Value in China and Taiwan, ' The Advertising and Consumer Psychology Conference, Sociey of Consumer Psychology., Jun. 2003 |
| 2003 | Iung-Jeng Shen;Lien-Ti Bei, 2003.06, 'Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan, ' The Advertising and Consumer Psychology Conference., Jun. 2003 |
| 2003 | 別蓮蒂;楊國彬;喬友慶;戴湘涒, 2003.05, '表演藝術消費體驗與消費行為影響因素之探討, ' 第一屆當代行銷學術研討會, 中興大學., May. 2003 |
| 2003 | Lien-Ti Bei;Iou-Ching Chiau, 2003.02, 'An Exploratory Study of the Cognitive Age versus Chronological Age of Teens and Adults in Taiwan, ' The Proceedings of the 2003 Society of Consumer Psychology Conference, pp.95-105., Feb. 2003 |
| 2003 | 陳嬿伊;別蓮蒂, 2003, '整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003 |
| 2003 | 黃逸甫;別蓮蒂, 2003, '服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響—以銀行業為例, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003 |
| 2003 | Lien-Ti Bei;Tsai-Ju Liao;Kealoha Widdows, 2003, 'Women''s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, pp.63-80., 2003 |
| 2003 | 魏聖忠;別蓮蒂, 2003, '認知年齡與創新產品使用行為關係之研究, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003 |
| 2003 | 吳祉芸;別蓮蒂, 2003, '兩岸品牌個性之比較—以報紙廣告為例, ' 第十一屆中華民國廣告暨公共關係學術與實際研討會., 2003 |
| 2002 | 別蓮蒂, 2002.05, '公益行銷效益評估—明基兒福合作活動案剖析, ' 第十屆中華民國廣告暨公共關係學術與實務研討會, 政大廣告系., May. 2002 |
| 2002 | 別蓮蒂;喬友慶;楊國彬, 2002, '從關係行銷的觀點探討顧客忠誠度績效之研究, ' 2002 新世紀、新知識、新思維, 第二屆跨領域管理學術暨實務研討會., 2002 |
| 2002 | 別蓮蒂;喬友慶;葉凱莉, 2002, '顧客滿意度衡量與估計之研究—最小平方法 (OLS) 與 Ordered Logit/ Probit 模型之比較, ' 第六屆科際整合管理國際研討會., 2002 |
| 2002 | 別蓮蒂;喬友慶, 2002, '從服務業無形性的觀點探討顧客忠誠度, ' 第一屆服務業行銷暨管理學術研討會., 2002 |
| 2002 | 別蓮蒂;喬友慶, 2002, '台灣消費者心理年齡之探索性研究, ' 第十屆中華民國廣告暨公共關係學術與實務研討會., 2002 |
| 2001 | Lien-Ti Bei, 2001.06, 'An Integrated Model for the Effects of Perceived Product, Service Quality, and Price Fairness on Consumer Satisfaction and Loyalty, ' 2001 Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference., Jun. 2001 |
| 2001 | 別蓮蒂, 2001, '統計分析在行銷管理的實務應用與趨勢, ' 九十年統計學術研討會, 中國統計學社、行政院主計處., 2001 |
| 2001 | 別蓮蒂, 2001, '元大京華證券的顧客關係管理, ' 第七屆服務業管理研討會個案集, 政大企管系, pp.56-80., 2001 |
| 1997 | Lien-Ti Bei;Richard Heslin, 1997.10, 'The Consumer Reports Mindset: Who Seeks Value-The Involved or the Knowledge?, ' Advances in Consumer Research Vol. 14, pp.151-158., Oct. 1997 |
| 1997 | Lien-Ti Bei, 1997.02, 'Consumers'' Product Involvement and Measurements, ' 1997 Winter Conference of the Society for Consumer Psychology, Society for Consumer Psychology, pp.117-123., Feb. 1997 |
| 1996 | Lien-Ti Bei;Richard Heslin, 1996.08, 'The Effects of Product Knowledge and Product Involvement on Consumers'' Purchase Decisions, ' The 1996 Convention of the American Psychological Association., Aug. 1996 |
| 1995 | Lien-Ti Bei;Eithel M. Simpson, 1995.10, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research Vol. 12, pp.257-261., Oct. 1995 |
| 1995 | Lien-Ti Bei;Richard Heslin, 1995.08, 'Consumers'' Involvement with Product Attributes:An Exploration into a New Concept of Product Involvement, ' The 1995 Convention of the American Psychological Association, Society for Consumer Psychology., Aug. 1995 |
| 1993 | Lien-Ti Bei, 1993, 'Determinants of Consumer Credit Card Repayment Patterns, ' The 1993 Conference of the American Council on Consumer Interests., 1993 |
| 1993 | Lien-Ti Bei;Eithel M. Simpson, 1993, 'The Determinants of Consumers'' Purchase Decisions on Recyled Products, ' The First Purdue University Environmental Workshop: Presentations, pp.136., 1993 |
| Year | Book Title |
|---|---|
| 2011 | 別蓮蒂;游舒惠, 2011, '家族企業的家族價值觀、組織文化和品牌個性, ' 家族企業還重要嗎？, 巨流圖書公司, pp.265-316., 361760, 2011 |
| 2011 | 別蓮蒂, 2011, '第九章 登峰 民國91-100年（Ⅱ）, ' 百年企業．產業百年：臺灣企業發展史, 巨流圖書公司, pp.308-346., 361759, 2011 |
| 2006 | 別蓮蒂*, 2006.01, 'The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan, '.(*為通訊作者), 402725, Jan. 2006 |
| 2006 | Yung-Cheng Shen;Lien-Ti Bei;Chih-Yun. Wu, 2006, 'Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan(Chapter 21), ' Creating Images and the Psychology of Marketing Communication, pp.331-349., 204190, 2006 |
| 2005 | 別蓮蒂;蔡孟君, 2005, '國立中正文化中心—實踐行銷概念的歷程, ' 藝術產業行銷個案集第一輯，Case 7，pp.157-184, 智勝文化., 204128, 2005 |
| 2005 | 別蓮蒂;楊采薇, 2005, '雲門舞集舞蹈教室—「生活律動」的產品發展與前景, ' 藝術產業行銷個案集第一輯，Case 5，pp.113-134, 智勝文化., 204126, 2005 |
| 2005 | 別蓮蒂;楊采薇, 2005, '紙風車劇團—讓風吹動，迎風向前走, ' 藝術產業行銷個案集第一輯，Case 2，pp.19-42, 智勝文化., 204125, 2005 |
| 2003 | 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '文化因素對消費者行為的影響, ' 消費者行為, 國立空中大學., 204238, Dec. 2003 |
| 2003 | 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '社會人際因素對消費者行為的影響, ' 消費者行為, 國立空中大學., 204237, Dec. 2003 |
| 2003 | 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '消費者的態度對購買決策的影響, ' 消費者行為, 國立空中大學., 204236, Dec. 2003 |
| 2000 | 別蓮蒂, 2000.10, '瑞聯航空公司, ' 服務業管理個案－第二輯，case 14，pp. 302-313, 智勝文化., 143344, Oct. 2000 |
| 2000 | 別蓮蒂;張珮菁, 2000, '預付卡登陸台灣, ' 服務業管理個案－第二輯，Case13，pp.286-300, 智勝文化., 143352, 2000 |
| 2000 | 別蓮蒂;廖漢鼎, 2000, '台灣大哥大, ' 服務業管理個案－第二輯，Case12，pp.266-285, 智勝文化., 143350, 2000 |
| 2000 | 別蓮蒂;蕭月華, 2000, '從中華電信總局到中華電信股份有限公司, ' 服務業管理個案－第二輯，Case 10，pp.226-242, 智勝文化., 143348, 2000 |
| 2000 | 別蓮蒂, 2000, '台灣行動電話市場總體概況, ' 服務業管理個案－第二輯，Case 11，pp. 244-265, 智勝文化., 143346, 2000 |
| 2000 | 別蓮蒂, 2000, '2000年台灣生活型態分析, ' 中華民國廣告年鑑，第十二輯，1999-2000，pp. 33-36, 台北市廣告代理商業同業工會., 143342, 2000 |
| 2000 | 別蓮蒂, 2000, '生活型態白皮書-2000年台灣消費習慣調查報告, ' 商周出版社., 143340, 2000 |
| 1999 | 別蓮蒂, 1999, '自行車產業海外投資分析報告, ' 經濟部科技專案, 財團法人自行車工業研究發展中心., 204129, 1999 |
| 1998 | 別蓮蒂, 1998, '聯合報, ' 服務業管理個案－第二輯，case13，pp.296-316, 智勝文化., 143354, 1998 |
| 1997 | 別蓮蒂, 1997, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司委託研究計畫., 204130, 1997 |
| Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|---|
| MOST Projects | 113 | 敘事豐富度和消費者道德立場對消費者處理企業ESG資訊流暢度的影響(2/2) | BEI LIEN-TI | Principal Investigator | 2025.08 ~ 2026.07 | National Science and Technology Council |
| MOST Projects | 113 | 敘事豐富度和消費者道德立場對消費者處理企業ESG資訊流暢度的影響(1/2) | BEI LIEN-TI | Principal Investigator | 2024.08 ~ 2026.07 | National Science and Technology Council |
| Other Projects | 113 | 113年度第33期兩岸法律事務人才法制研習班 | BEI LIEN-TI | Principal Investigator | 2024.06 ~ 2024.09 | |
| MOST Projects | 111 | 原罪品牌的企業永續策略對品牌形象與消費者購買意願的影響：以時尚產業為例(2/2) | BEI LIEN-TI | Principal Investigator | 2023.08 ~ 2024.10 | National Science and Technology Council |
| Other Projects | 112 | 112年太陽光電金融議題會務與課程辦理 | BEI LIEN-TI | Principal Investigator | 2023.05 ~ 2023.11 | |
| MOST Projects | 111 | 原罪品牌的企業永續策略對品牌形象與消費者購買意願的影響：以時尚產業為例(1/2) | BEI LIEN-TI | Principal Investigator | 2022.08 ~ 2024.10 | National Science and Technology Council |
| MOST Projects | 109 | 目標設定與自我差距對於健康促進行為與成效的影響(2/2) | BEI LIEN-TI | Principal Investigator | 2021.08 ~ 2022.10 | National Science and Technology Council |
| Other Projects | 110 | 桃園藝文特區問卷調查計畫 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2021.04 ~ 2021.08 | |
| Other Projects | 110 | 三主軸關鍵行動方案 | BEI LIEN-TI | Principal Investigator | 2021.01 ~ 2021.06 | |
| MOST Projects | 109 | 目標設定與自我差距對於健康促進行為與成效的影響(1/2) | BEI LIEN-TI | Principal Investigator | 2020.08 ~ 2022.10 | National Science and Technology Council |
| MOST Projects | 109 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) | WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE | 2020.06 ~ 2021.05 | National Science and Technology Council | |
| MOST Projects | 108 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4) | WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE | 2019.06 ~ 2020.08 | National Science and Technology Council | |
| MOST Projects | 106 | 消費者道德價值觀原則與發展階段對廠商反向錯誤修復效果的影響(2/2) | BEI LIEN-TI | Principal Investigator | 2018.08 ~ 2020.03 | National Science and Technology Council |
| Other Projects | 107 | 高鐵廣告問卷調查計畫 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2018.07 ~ 2018.09 | |
| Other Projects | 107 | 中壢商圈問卷調查計畫 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2018.07 ~ 2018.09 | |
| MOST Projects | 107 | 【新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫九(2/4)】 | BEI LIEN-TI | Principal Investigator | 2018.06 ~ 2019.05 | National Science and Technology Council |
| MOST Projects | 106 | 消費者道德價值觀原則與發展階段對廠商反向錯誤修復效果的影響(1/2) | BEI LIEN-TI,BEI LIEN-TI | Principal Investigator | 2017.08 ~ 2020.03 | National Science and Technology Council |
| MOST Projects | 106 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(1/4) | TANG KWEI,CHEN KUNG,PENG JIN-LUNG,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE,WANG LI-LING | 2017.06 ~ 2018.05 | National Science and Technology Council | |
| MOST Projects | 106 | 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-子計畫九(1/4) | BEI LIEN-TI,HSUNG RAY-MAY | Principal Investigator | 2017.06 ~ 2018.05 | National Science and Technology Council |
| Other Projects | 105 | 2016耶誕市集暨購物中心滿意度調查 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2016.09 ~ 2017.01 | |
| MOST Projects | 104 | 素樸理論對產品資訊中遺漏訊息推論的影響效果(2/2) | BEI LIEN-TI | Principal Investigator | 2016.08 ~ 2017.11 | National Science and Technology Council |
| MOST Projects | 104 | 素樸理論對產品資訊中遺漏訊息推論的影響效果(延攬) | BEI LIEN-TI | Principal Investigator | 2015.08 ~ 2016.07 | National Science and Technology Council |
| MOST Projects | 104 | 素樸理論對產品資訊中遺漏訊息推論的影響效果(1/2) | BEI LIEN-TI | Principal Investigator | 2015.08 ~ 2017.11 | National Science and Technology Council |
| MOST Projects | 104 | 消費者如何從品牌識別標誌設計中知覺公司的品牌延伸能力 | BEI LIEN-TI | Principal Investigator | 2015.08 ~ 2016.10 | National Science and Technology Council |
| Other Projects | 104 | 使用者行為資料融合分析模型研究 | BEI LIEN-TI | Principal Investigator | 2015.07 ~ 2016.11 | |
| Other Projects | 103 | 103年承租戶滿意度調查 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2014.05 ~ 2014.09 | |
| Other Projects | 103 | 台北101購物中心消費行為暨顧客滿意度調查 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2014.04 ~ 2014.06 | |
| Other Projects | 103 | 台北101品牌好感度調查 | BEI LIEN-TI | Principal Investigator | 2014.04 ~ 2014.08 | |
| Other Projects | 103 | 103年度4G電信市場調查專案報告 | BEI LIEN-TI,HUANG KUO-FENG | Principal Investigator | 2014.01 ~ 2014.05 | |
| MOST Projects | 102 | 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II)(2/2) | BEI LIEN-TI | Principal Investigator | 2014.01 ~ 2015.10 | National Science and Technology Council |
| Other Projects | 103 | 味全企業產學合作高階主管發展課程第二期計劃案 | CHANG AI-HWA,BEI LIEN-TI | 2014.01 ~ 2016.06 | ||
| Other Projects | 102 | 經編燒花布種樣衣試穿研究 | BEI LIEN-TI | Principal Investigator | 2013.06 ~ 2013.07 | |
| Other Projects | 102 | 台北101顧客滿意度調查 | BEI LIEN-TI,CHENG YU-TING | Principal Investigator | 2013.06 ~ 2013.09 | |
| Other Projects | 102 | 品牌台灣發展計畫第二期 | CHENG YU-TING,BEI LIEN-TI | 2013.01 ~ 2013.12 | ||
| MOST Projects | 101 | 美感體驗歷程與大腦心智反應-總計畫含子計畫（2/2） | CHANG CHING-CHING,LIAO WEN-HUNG,YEH YU-CHU,TSAI SHANG-YUEH,BEI LIEN-TI,HUANG SHWU-LIH,LI TSAI-YEN | 2013.01 ~ 2014.06 | National Science and Technology Council | |
| MOST Projects | 101 | 美感體驗歷程與大腦心智反應-消費者對品牌識別標誌之雙軌美感體驗歷程（2/2） | BEI LIEN-TI,TSAI JIE-LI | Principal Investigator | 2013.01 ~ 2014.10 | National Science and Technology Council |
| MOST Projects | 102 | 「雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模(延攬) 式的應用(II)(延攬) | BEI LIEN-TI | Principal Investigator | 2013.01 ~ 2013.12 | National Science and Technology Council |
| MOST Projects | 102 | 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II)(1/2) | BEI LIEN-TI | Principal Investigator | 2013.01 ~ 2013.12 | National Science and Technology Council |
| MOST Projects | 101 | 美感體驗歷程與大腦心智反應-總計畫含子計畫（1/2） | CHANG CHING-CHING,LIAO WEN-HUNG,YEH YU-CHU,TSAI SHANG-YUEH,BEI LIEN-TI,HUANG SHWU-LIH,LI TSAI-YEN | 2012.01 ~ 2012.12 | National Science and Technology Council | |
| MOST Projects | 101 | 美感體驗歷程與大腦心智反應-消費者對品牌識別標誌之雙軌美感體驗歷程（1/2） | BEI LIEN-TI,TSAI JIE-LI | Principal Investigator | 2012.01 ~ 2012.12 | National Science and Technology Council |
| MOST Projects | 100 | 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 | BEI LIEN-TI | Principal Investigator | 2011.08 ~ 2012.10 | National Science and Technology Council |
| Other Projects | 100 | 產學合作初階行銷企畫培訓課程重整與中階行銷主管培訓課程 | CHEN CHUEN-LUNG,TANG KWEI,CHANG AI-HWA,BEI LIEN-TI | 2011.02 ~ 2015.12 | ||
| Other Projects | 99 | 99學年度商管專業學院計畫 | CHEN CHUEN-LUNG,BEI LIEN-TI | 2010.08 ~ 2011.07 | Ministry of Education, Republic of China (Taiwan) | |
| Other Projects | 99 | 台灣經濟與企業發展史研究 | CHANG YEG-MIN,LOU YUNG-CHIEN,BEI LIEN-TI,LU SHAO-LI,HSUNG RAY-MAY,WANG JENN-HWAN,WU ANNE,WEN CHAO-TUNG | 2010.08 ~ 2011.01 | Ministry of Education, Republic of China (Taiwan) | |
| MOST Projects | 98 | 母品牌形象對產品線延伸的影響—同化與對比作用中的屬性相關性觀點(2/2) | BEI LIEN-TI | Principal Investigator | 2010.08 ~ 2011.11 | National Science and Technology Council |
| MOST Projects | 98 | 母品牌形象對產品線延伸的影響—同化與對比作用中的屬性相關性觀點(1/2) | BEI LIEN-TI | Principal Investigator | 2009.08 ~ 2010.07 | National Science and Technology Council |
| Other Projects | 98 | 博物館文化消費研究觀眾滿意度調查計畫 | CHENG YU-TING,BEI LIEN-TI | 2009.07 ~ 2009.10 | ||
| Other Projects | 98 | 品牌力暨品牌信任計畫案 | BEI LIEN-TI,LOU YUNG-CHIEN,CHENG YU-TING | 2009.07 ~ 2009.12 | ||
| Other Projects | 98 | 台灣品牌國際推廣-Ivey個案撰寫計畫 | LOU YUNG-CHIEN,BEI LIEN-TI | 2009.04 ~ 2010.08 | ||
| MOST Projects | 96 | 從長期歷史研究觀點分析品牌史與影響品牌決策之因素（2/2) | BEI LIEN-TI | Principal Investigator | 2008.08 ~ 2009.07 | National Science and Technology Council |
| Other Projects | 97 | 由客戶經驗發展品牌的成功案例研究 | BEI LIEN-TI | Principal Investigator | 2008.07 ~ 2008.12 | |
| Other Projects | 97 | 台灣品牌國際推廣-Ivey個案撰寫計畫 | LOU YUNG-CHIEN,BEI LIEN-TI | 2008.06 ~ 2008.12 | ||
| Other Projects | 97 | Asus Mini EMBA 產學合作專案訓練 | BEI LIEN-TI | Principal Investigator | 2008.02 ~ 2009.03 | |
| Other Projects | 97 | 民眾博物館文化消費委外調查 | BEI LIEN-TI | Principal Investigator | 2008.01 ~ 2008.10 | |
| Other Projects | 96 | 品牌力調查產學合作研究 | BEI LIEN-TI | Principal Investigator | 2007.12 ~ 2008.04 | |
| MOST Projects | 96 | 從長期歷史研究觀點分析品牌史與影響品牌決策之因素（1/2) | BEI LIEN-TI | Principal Investigator | 2007.08 ~ 2008.07 | National Science and Technology Council |
| Other Projects | 96 | 國內數位家庭相關產業趨勢調查 | BEI LIEN-TI | Principal Investigator | 2007.06 ~ 2007.10 | |
| Other Projects | 96 | 未來軟性電子應用情境與商機研究 | BEI LIEN-TI | Principal Investigator | 2007.04 ~ 2007.11 | |
| Other Projects | 95 | 休閒農業服務網服務績效項目規劃及分析工作 | BEI LIEN-TI | Principal Investigator | 2006.09 ~ 2006.12 | |
| MOST Projects | 95 | 電子行銷典範—子計畫五：消費者的網路資訊搜尋、處理與使用行為（3/3） | BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN | Principal Investigator | 2006.08 ~ 2007.08 | National Science and Technology Council |
| MOST Projects | 95 | 電子行銷典範—子計畫四：網路行銷研究之探討：建立、驗證及應用（3/3） | LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI | 2006.08 ~ 2007.07 | National Science and Technology Council | |
| Other Projects | 95 | 農業漂鳥回鄉網路及服務計畫 | BEI LIEN-TI | Principal Investigator | 2006.06 ~ 2006.12 | |
| Other Projects | 95 | 智慧家庭廣域服務項目之需求分析 | BEI LIEN-TI | Principal Investigator | 2006.05 ~ 2007.02 | |
| MOST Projects | 94 | 電子行銷典範─子計畫五：消費者的網路資訊搜尋、處理與使用行為(2/3) | BEI LIEN-TI,LOU YUNG-CHIEN,CHANG AI-HWA | Principal Investigator | 2005.08 ~ 2006.07 | National Science and Technology Council |
| MOST Projects | 93 | 電子行銷典範-子計畫五：消費者的網路資訊搜尋、處理與使用行為(1/3) | BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN | Principal Investigator | 2004.08 ~ 2005.09 | National Science and Technology Council |
| MOST Projects | 93 | 電子行銷典範-子計畫四：網路行銷研究之探討：建立、驗證及應用(1/3) | LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI | 2004.08 ~ 2005.07 | National Science and Technology Council | |
| MOST Projects | 93 | 範例類比論中之同化對比效果於品牌延伸策略之應用 | BEI LIEN-TI | Principal Investigator | 2004.08 ~ 2005.07 | National Science and Technology Council |
| Other Projects | 93 | 行動多媒體服務消費者態度研究 | BEI LIEN-TI | Principal Investigator | 2003.11 ~ 2005.02 | |
| MOST Projects | 92 | 品牌策略之決定因素與成效影響因素-企業品牌傘策略、企業品牌策略與產品品牌策略之比較（2/2） | BEI LIEN-TI | Principal Investigator | 2003.08 ~ 2004.10 | National Science and Technology Council |
| MOST Projects | 92 | 奇數定價對消費者行為影響之研究：消費者注意、價格處理、及購買效果（2/2） | LOU YUNG-CHIEN,BEI LIEN-TI | 2003.08 ~ 2004.07 | ||
| MOST Projects | 91 | 品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(1/2) | BEI LIEN-TI | Principal Investigator | 2002.08 ~ 2003.07 | National Science and Technology Council |
| MOST Projects | 91 | 奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2) | LOU YUNG-CHIEN,BEI LIEN-TI | 2002.08 ~ 2003.07 | National Science and Technology Council | |
| MOST Projects | 90 | 企業品牌傘策略中產品品牌對企業形象之回饋效果研究 | BEI LIEN-TI | Principal Investigator | 2001.08 ~ 2002.07 | |
| MOST Projects | 89 | 企業品牌傘策略：影響企業名稱背書效果之因素探討 | BEI LIEN-TI | Principal Investigator | 2000.08 ~ 2001.07 | |
| MOST Projects | 89 | 平位比較性廣告與優勢比較性廣告之策略運用及效果 | BEI LIEN-TI | Principal Investigator | 1999.08 ~ 2000.07 | National Science and Technology Council |
| Other Projects | 88 | 自行車產業海外投資分析 | BEI LIEN-TI | Principal Investigator | 1999.05 ~ 2000.12 | |
| MOST Projects | 88 | 消費者品牌延伸接受度---產品知識對屬性相似性與延伸能力的中介效果 | BEI LIEN-TI | Principal Investigator | 1998.08 ~ 1999.07 | National Science and Technology Council |
| MOST Projects | 87 | 消費者的信用卡相關產品知識與使用型態 | BEI LIEN-TI | Principal Investigator | 1997.08 ~ 1998.07 | National Science and Technology Council |
| Year | Research Title | Publish Date | Authors |
|---|---|---|---|
| 2006 | 別蓮蒂, 2006, '電子行銷典範－子計畫五：消費者的網路資訊搜尋、處理與使用行為 (2/3), ' 國科會專題研究計畫. | ||
| 2004 | 別蓮蒂, 2004, '電子行銷典範--子計畫五:消費者的網路資訊搜尋、處理與使用行為(1/3), ' 國立政治大學企業管理學系. | ||
| 2004 | 別蓮蒂, 2004, '範例類比論中之同化對比效果於品牌延伸策略之應用, ' 國立政治大學企業管理學系. | ||
| 2003 | 別蓮蒂, 2003.08, '品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(2/2), ' 國立政治大學企業管理學系. | 2003-08-01 | |
| 2002 | 別蓮蒂;樓永堅, 2002.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果 (1/2), ' 國科會專題研究計畫. | 2002-08-01 | |
| 2002 | 別蓮蒂, 2002, '品牌策略之決定因素與成效影響因素—企業品牌傘策略、企業品牌策略與產品品牌策略之比較 (1/2), ' 國立政治大學企業管理學系. | ||
| 2001 | 別蓮蒂, 2001.08, '企業品牌傘策略中產品品牌對企業形象之回饋效果研究, ' 國立政治大學企業管理學系. | 2001-08-01 | |
| 2000 | 別蓮蒂, 2000.08, '企業品牌傘策略：影響企業名稱背書效果之因素探討, ' 國立政治大學企業管理學系. | 2000-08-01 | |
| 2000 | 別蓮蒂, 2000.07, '平位比較性廣告與優勢比較性廣告之策略運用及效果, ' 國立政治大學企業管理學系. | 2000-07-01 | |
| 1999 | 別蓮蒂, 1999.07, '消費者品牌延伸接受度：產品知識對屬性相似性與延伸能力的中介效果, ' 國立政治大學企業管理學系. | 1999-07-01 | |
| 1999 | 別蓮蒂, 1999.05, '自行車產業海外投資分析, ' 財團法人自行車工業研究發展中心委託,經濟部科技專案. | 1999-05-01 | |
| 1998 | 別蓮蒂, 1998.07, '消費者的信用卡相關產品知識與使用型態, ' 國立政治大學企業管理學系. | 1998-07-01 | |
| 1997 | 別蓮蒂, 1997.08, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司. | 1997-08-01 |
| Country | School Name | Department | Degree | Duration |
|---|---|---|---|---|
| U.S.A. | 美國普渡大學 | Consumer Sciences & Retailing | 博士 | 1993.05 ~ 1995.08 |
| U.S.A. | 美國普渡大學 | 消費者行為研究與零售學 | 碩士 | 1991.08 ~ 1993.05 |
| TAIWAN, REPUBLIC OF CHINA | 國立臺灣大學 | 心理學系 | 學士 | 1985.09 ~ 1988.06 |
| Experience Category | Organization Title | Department | Job Title | Duration |
|---|---|---|---|---|
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 中心主任(一級行政) | 2024.08 ~ 2025.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 中心主任(一級行政) | 2023.08 ~ 2024.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Center for Public and Business Administration Education | 中心主任(一級行政) | 2022.08 ~ 2023.07 |
| Experience | 管理學報 以永續發展為目標的企業社會責任與倫理特刊 | 特刊主編 | 2021.01 ~ 2021.12 | |
| Experience | 管理評論 | 領域副主編 | 2020.06 ~ Up to today | |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2020.02 ~ Up to today |
| Experience | 管理學報 新環境趨勢下的消費行為與行銷特刊 | 特刊主編 | 2017.01 ~ 2017.12 | |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Sinyi School | 執行長 | 2016.04 ~ Up to today |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2016.02 ~ 2019.08 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | College of Commerce | 副院長 | 2013.08 ~ 2014.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Master of Business Administration Program | 主任 | 2013.01 ~ 2013.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2013.01 ~ 2015.08 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Advanced Master of Business Administration Program | 學程主任 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | College of Commerce | 副院長 | 2012.08 ~ 2013.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Advanced Master of Business Administration Program | 學程主任 | 2011.08 ~ 2012.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | College of Commerce | 副院長 | 2011.08 ~ 2012.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2009.12 ~ 2013.01 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 系主任 | 2007.08 ~ 2008.07 |
| Part Time | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 系主任 | 2006.10 ~ 2007.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2004.02 ~ 2009.07 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 教授 | 2003.08 ~ 2003.08 |
| Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 1995.08 ~ 2003.08 |
| Experience | ㄒ]γ量化研究學刊 | 編輯委員 | ||
| Experience | 管理評論 | 編輯委員 | ||
| Experience | 哈佛商業評論全球繁體中文版 | 編輯委員 | ||
| Experience | 科技部 | 管理二學門 | 複審委員 | |
| Experience | 管理評論 | 編輯委員 | ||
| Experience | 中國行政 | 編輯委員 | ||
| Experience | 廣告學研究 | 編輯委員 | ||
| Experience | 數據分析 (Journal of Data Analysis) | 編輯委員 | ||
| Experience | 中華市場研究協會 | 理事 | ||
| Experience | Journal of Retailing and Consumer Services | 編輯委員 | ||
| Experience | 東吳經濟商學學報 | 編輯委員 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| Inside School | 112 | 特聘教授 | 國立政治大學 |
| Inside School | 111 | 傑出服務教師獎 | 國立政治大學 |
| Inside School | 110 | 教學優良教師獎(專業課程 ) | 國立政治大學 |
| Inside School | 110 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 109 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 109 | 特聘教授 | 國立政治大學 |
| Inside School | 108 | 國科會研究獎勵 | 科技部(國科會) |
| Inside School | 108 | 仲尼傑出教學獎 | 國立政治大學 |
| Inside School | 108 | 第四屆仲尼傑出教學獎 | 政治大學 |
| Inside School | 107 | 教學特優教師 | 商學院 |
| Inside School | 106 | 特聘教授 | 國立政治大學 |
| Outside School | 106 | 2017 亞洲百大行銷學者 | Asia Marketing Journal |
| Inside School | 105 | 教學特優教師 | 商學院 |
| Inside School | 104 | 資深優良教師(20年) | 國立政治大學 |
| Inside School | 103 | 特聘教授 | 國立政治大學 |
| Inside School | 103 | 教學特優教師 | 商學院 |
| Inside School | 102 | 學術研究優良獎 | 政治大學 |
| Outside School | 102 | 第三屆聯電經營管理論文傑出獎 | 聯華電子股份有限公司及社團法人中華民國管理科學學會 |
| Inside School | 102 | 教學特優教師 | 商學院 |
| Inside School | 101 | 教學優良教師獎(專業課程) | 國立政治大學 |
| Inside School | 100 | 特聘教授 | 國立政治大學 |
| Inside School | 100 | 傑出服務教師獎 | 國立政治大學 |
| Inside School | 99 | 教學優良教師獎(專業) | 國立政治大學 |
| Inside School | 99 | 教學優良教師 | 商學院 |
| Inside School | 98 | 教學優良教師獎(專業課程) | 國立政治大學 |
| Inside School | 98 | 教學優良教師 | 商學院 |
| Inside School | 97 | 教學特優教師獎(97學年前)(專業) | 國立政治大學 |
| Inside School | 97 | 特聘教授 | 國立政治大學 |
| Inside School | 97 | 特聘教授 | 政治大學 |
| Inside School | 97 | 教學特優教師 | 商學院 |
| Outside School | 96 | 管理學報論文獎，Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation | 社團法人中華民國管理科學學會 |
| Inside School | 95 | 三等服務獎章 | 政治大學 |
| Inside School | 95 | 教學特優教師獎(97學年前)(專業) | 國立政治大學 |
| Inside School | 95 | 教學特優教師 | 商學院 |
| Inside School | 94 | 教學特優教師獎(97學年前)(專業) | 國立政治大學 |
| Inside School | 94 | 資深優良教師(10年) | 國立政治大學 |
| Outside School | 94 | 管理學報論文獎，「優勢與平位比較性廣告之策略運用及溝通效果」，管理學報，第二十一卷，第一期，頁47-62。 | 社團法人中華民國管理科學學會 |
| Outside School | 93 | 呂鳳章先生紀念獎章 | 社團法人中華民國管理科學學會 |
| Inside School | 92 | 教學特優教師 | 商學院 |
| Inside School | 91 | 教學特優教師獎(97學年前)(專業) | 國立政治大學 |
| Inside School | 90 | 教學績優教師 | 商學院 |
| Inside School | 88 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 86 | 國科會甲種研究獎勵 | 科技部(國科會) |
| Inside School | 84 | 國科會甲種研究獎勵 | 科技部(國科會) |
