| 2024 |
Tzu-Yu Chen;Kuan-Ju Chen*, 2024.10, 'Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses, ' 2024 Management Innovation Conference, NTU Management Review.(*為通訊作者), Oct. 2024 |
| 2023 |
Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a good story from a bad company: Examining the effects of narrative richness and moral imagination on consumer emotions, attitude, and behavioral intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2023 |
| 2023 |
Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity, ' International Conference on Tourism Sciences (ICTS2023), Kanazawa University.(*為通訊作者), Mar. 2023 |
| 2023 |
Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity., ' International Conference on Tourism Sciences (ICTS2023), ICTS2023 Organizing Committee.(*為通訊作者), Mar. 2023 |
| 2020 |
Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining consumers’ processing of brand personification strategies through the lens of anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), May. 2020 |
| 2019 |
Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), May. 2019 |
| 2018 |
Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018.06, 'Influencer marketing in China: Examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), Jun. 2018 |
| 2018 |
Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2018 |
| 2018 |
Jhih-Syuan Lin;Kuan-Ju Chen*, 2018, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' the Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), 2018 |
| 2018 |
Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者), 2018 |
| 2017 |
Kuan-Ju Chen*, 2017, 'Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), 2017 |
| 2016 |
Jhih-Syuan Lin;Kuan-Ju Chen*, 2016, 'Understanding the effect of social television on TV banding: A uses and gratifications Perspective, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2016 |
| 2016 |
Kuan-Ju Chen*;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), 2016 |
| 2015 |
Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015 |
| 2015 |
Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015 |
| 2015 |
Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015 |
| 2015 |
Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015 |
| 2014 |
Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2014 |
| 2014 |
Kuan-Ju Chen*;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2014 |
| 2013 |
Kuan-Ju Chen*, 2013, 'The role of cultural identity in self-expressive identification on social media, ' the Southeastern Chinese Young Scholar Research Symposium, Southeastern Chinese Scholar Association.(*為通訊作者), 2013 |
| 2013 |
Kuan-Ju Chen*;Soobin Bae;Stephen Morgan;Stephanie Stevens;Jung Min Hahm;Leonard N. Reid, 2013, 'A content analysis of replications in consumer behavior journals, 1992-2011, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013 |
| 2013 |
Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013 |
| 2013 |
Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013 |
| 2013 |
Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013 |
| 2013 |
Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2013 |
| 2012 |
Harmut Koenitz*;Kuan-Ju Chen, 2012, 'Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS, ' the International Conference on Interactive Digital Storytelling, Interactive Digital Storytelling Association.(*為通訊作者), 2012 |
| 2012 |
Raluca Cozma*;Kuan-Ju Chen, 2012, 'Breaking tweets: Foreign correspondents’ uses of Twitter, ' the annual conference of the International Studies Association, International Studies Association.(*為通訊作者), 2012 |
| 2012 |
Kuan-Ju Chen*, 2012, 'Evaluation of the theory of planned behavior, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2012 |
| 2011 |
Raluca Cozma*;Kuan-Ju Chen, 2011, 'Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?, ' the annual conference of the International Communication Association, International Communication Association.(*為通訊作者), 2011 |
