個案編號：9B08M060

作者(系所)：Anne Wu(吳安妮會計系); David J. Sharp

語言：中文 / 英文

頁數：5頁

出版日期：2009/01/12

適用課程：General Management; International

主要教學理論：Strategy Implementation, Balanced Scorecard , Performance Management , CNCCU

個案簡介：The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the "balanced scorecard" would be a useful tool to help him implement this change. The first step was to construct a corporate scorecard.

台灣最大的汽車經銷商匯豐汽車執行長開始由本身的遠見思考公司生存。在2003年，匯豐汽車十年以來第一次業績降到50,000台及市占率這幾年一直下降。執行長規畫進入資助二手車採購，他認為平衡績分卡將會協助改變公司，第一步是建構公司計分卡。

補充資料：

Teaching note—8B08M60